Información General

• Autores: Francisco Campos Freire (coord.), José Rúas Araújo (coord.), Valentín Alejandro Martínez Fernández (coord.), Xosé López García (coord.)
• Editores: Springer Alemania
• Año de publicación: 2017
• País: Alemania
• Idioma: inglés
• ISBN: 978-3-319-46066-6
• Texto completo no disponible (Saber más ...)

Reseñas

• Ha sido reseñado en:

  • Media and metamedia management

    Iván Puentes Rivera (res.)

    Redmarka: revista académica de marketing aplicado, ISSN-e 1852-2300, n. 17, 2016, págs. 105-108

  • Media and Metamedia Management, de Francisco Campos Freire, Xosé Rúas Araújo, Valentín Alejandro Martínez Fernández, Xosé López García (Ed.)

    Kelly Robledo-Dioses (res.)

    Revista de comunicación, ISSN 1684-0933, ISSN-e 2227-1465, Nº. 17, 1, 2018, págs. 197-199

Resumen

• Recent research in Media and Metamedia Management Results of the I XESCOM International Symposium on Communication Management FROM MEDIA TO METAMEDIA, held November 27th & 28th, 2015 at Santiago de Compostela, Spain Covers the subject from the threefold perspective of the media, as the main industrial and economic players in present---day society; of the media scene, which is suffering the technological transformation; and of the corporate and institutional organizations, whose strategic objective is to be involved in the social mediation processes

Otros catálogos

• Red de Bibliotecas Universitarias (REBIUN)

Listado de artículos

• • Introduction

    • Metamedia, ecosystems and value chains

      Francisco Campos Freire

      págs. 3-11

      

    • Internet, mind and communication: new perspectives and challenges

      José Rúas Araújo

      págs. 13-18

      

    • Immediacy and metamedia: time dimension on networks

      Valentín Alejandro Martínez Fernández

      págs. 19-24

      

    • Journalism for metamedia: tools and metrics for quality and ethics

      Xosé López García

      págs. 25-28

      

  • New Media in the Digital Era

    • Public information services in the digital era

      Miquel de Moragas Spà

      págs. 31-36

      

    • Content curation in digital media: between retrospective and real-time information

      Javier Guallar

      págs. 37-46

      

    • The relationship between mainstream media and political activism in the digital environment: new forms for managing political communication

      Andreu Casero Ripollés

      págs. 47-54

      

    • Jihad online: how do terrorists use the Internet?

      Raphael Cohen-Almagor

      págs. 55-66

      

    • Spanish General Elections, microdiscourses around #20D and social mobilisation on Twitter: reality or appearance?

      Estrella Gualda

      págs. 67-77

      

    • Video game screens: from Arcades to Nintendo DS

      Israel V. Márquez

      págs. 79-85

      

    • Is the employer entitled to survey employee's Internet communications in the workplace?: case of "Barbulescu v. Romania"

      Jaime Cabeza Pereiro, Emma Rodríguez Rodríguez

      págs. 87-93

      

  • Journalism and Cyberjournalism

    • Press photography and right to privacy

      Esperanza Pouso Torres

      págs. 97-103

      

    • Internet and social media in the prevention journalism discourse: a theoretical proposal and main magnitudes

      Silvia Alende Castro

      págs. 105-111

      

    • Immersive journalism: from audience to first-person experience of news

      Sara Pérez Seijo

      págs. 113-119

      

    • Web-native media in Galicia: trends and characteristics of a booming model

      María Cruz Negreira Rey, Xosé López García

      págs. 121-126

      

    • Interactive feature: a journalistic genre for digital media

      Jorge Vázquez Herrero, Xosé López García

      págs. 127-132

      

    • A communication law feared and discussed by the press: the case of Ecuador

      Jenny Yaguache Quichimbo, Hernán Antonio Yaguana Romero, Abel Suing Ruiz

      págs. 133-138

      

    • The influence of printed and online diaries in the attitudes of their readers towards the 2010 and 2012 Spanish General Strikes

      Sergio Álvarez Sánchez

      págs. 139-146

      

  • Audiovisual Sector and Media Economy

    • Public service media on social networks: the European case

      Andrea Valencia Bermúdez

      págs. 149-156

      

    • The behaviour of Ecuadorian TV micro-enterprises

      Ana Cecilia Vaca Tapia, Mónica López Golán

      págs. 157-164

      

    • The weaknesses of Spanish communications groups and the challenges they face in the wake of the economic crisis

      José Vicente García Santamaría, María José Pérez Serrano, Lidia Maestro

      págs. 165-173

      

    • The scientific structure of media management: strategies for emancipation

      Manuel Goyanes Martínez

      págs. 175-182

      

    • New advances in transmedia storytelling in Spanish fiction: case study of the television series ‘El Ministerio del Tiempo’

      Maribel Rodríguez Fidalgo, Adriana Paíno Ambrosio

      págs. 183-188

      

    • Corporate communication and social media: Spanish companies' communicative activity index on the audiovisual social networks

      Bárbara Fontela Baró, Carmen Costa Sánchez

      págs. 189-194

      

    • Indirect management and outsourcing of contents as an alternative to the crisis of the Spanish public broadcasters

      Ana María López Cepeda

      págs. 195-201

      

    • Consumer-oriented business models in Spanish cybermedia

      Manuel Gago Mariño, Carlos Toural Bran, Moisés Limia Fernández

      págs. 203-209

      

  • Corporate and Institutional Communication

    • The situation of digital strategic communication in Ecuador and other countries in Latin America: the management of the community manager

      Fanny Yolanda Paladines Galarza, Carlos Vladimir Granda Tandazo, Valentín Alejandro Martínez Fernández

      págs. 213-219

      

    • Patronage and sponsorship in the online communication management of Ecuadorian companies for improving visibility in digital social media

      Mónica Patricia Costa Ruiz, Verónica Alexandra Armijos Buitrón, Jhoana Elizabeth Paladines Benítez, Raquel Tinoco Egas

      págs. 221-228

      

    • Online organizational communication: the communications department "Version" 2.0 in tech companies

      Berta García Orosa

      págs. 229-236

      

    • Personalisation of Galician politics in YouTube

      Pablo Vázquez Sande, Andrea Valencia Bermúdez

      págs. 237-242

      

    • Social media in crisis communication: Germanwings flight 4U9525

      Diego Rodríguez-Toubes Muñiz, Yolanda Domínguez López

      págs. 243-249

      

    • University-Society: proposal for new forms of communication in the University of the Basque Country through Service-Learning

      Andoni Iturbe Tolosa, Monike Gezuraga Amundarain

      págs. 251-256

      

    • Management strategies and online communication tools for value creation in media companies

      María Victoria Mas, Iván Lacasa Mas

      págs. 257-264

      

    • Online communication management in sporting events: case EUC Handball 2013

      Carla López Rodríguez, Lorena Arévalo Iglesias, Jessica Fernández Vázquez

      págs. 265-270

      

    • The community manager: responsibilities assigned by companies

      Carmen Silva Robles

      págs. 271-277

      

    • Creating a new tool for corporate communication: the Open Communication Room (OCR)

      María Ruiz Aranguren, Leire Iturregui Mardaras, Rosa María Martín Sabarís

      págs. 279-285

      

    • Menextra: designing a professional service for media alert management and distribution

      Aingeru Genaut Arratibel, Iñigo Marauri Castillo, María José Cantalapiedra González, María del Mar Rodríguez

      págs. 287-294

      

  • Marketing, Advertising and Tourism

    • Graphic design and social networks: methodological proposal supported by the open innovation and co-creation

      Blas Subiela Hernández

      págs. 297-302

      

    • Impact of religious tourism in social media in the Andean Region of Ecuador: the case of the pilgrimage of the Virgin of El Cisne and the Trade Fair of Loja

      Eva Sánchez Amboage, Alex-Paúl Ludeña Reyes, Christian Viñán Merecí

      págs. 303-308

      

    • Social networks and their tole in the promotion of emerging tourist destinations: the case of the Area 7 of Ecuador

      Clide Rodríguez Vázquez, Valentín Alejandro Martínez Fernández, Ramiro Armijos Valdivieso, María Dolores Mahauad Burneo

      págs. 309-315

      

    • Eye tracking: methodological and theoretical review

      José Rúas Araújo, Iván Puentes Rivera, Sabela Direito Rebollal

      págs. 317-322

      

    • Impact and positioning in social media of events in Southern Ecuador

      Eva Sánchez Amboage, Verónica Lucía Mora Jácome, Rosario-Estefanía Sánchez Cevallos

      págs. 323-327

      

    • Galician Spas in Facebook

      María Magdalena Rodríguez, Eva Sánchez Amboage, Clide Rodríguez Vázquez, María Dolores Mahauad Burneo

      págs. 329-334

      

    • Gastronomy as a part of the Ecuadorian identity: positioning on the Internet and social networks

      María Magdalena Rodríguez, Patricio Mauricio Artieda Ponce, Patricia Marisol Chango Cañaveral, Mauricio Gaibor Monar

      págs. 335-341

      

    • New digital metrics in marketing: a comparative study on social media use

      Joan-Francesc Fondevila-Gascón, Pedro Mir Bernal, Eva Santana, Josep A. Rom Rodríguez

      págs. 343-350

      

    • The sport as an element of appreciation for the cities: the case of Pontevedra and its treatment in the digital media

      Montserrat Vázquez Gestal, Ana Belén Fernández Souto

      págs. 351-356

      

    • Treatment in the Spanish digital press of the Brazilian Carnival and its dissemination in social media

      Jaime Álvarez de la Torre, Diego Rodríguez-Toubes Muñiz

      págs. 357-363

      

    • Web communication: tourist content management in web portals for city councils in the Province of Badajoz

      María Rosario Luna Rando, Guadalupe Meléndez González-Haba

      págs. 365-371

      

    • Neuromarketing: current situation and future trends

      María del Mar Lozano Cortés, María García García

      págs. 373-380

      

  • The Internet and Social Networks

    • Online communication and Galician top bloggers

      Julia Fontenla Pedreira

      págs. 383-390

      

    • Additional barriers to access to labour market for prisoners due to digital isolation

      Isabel Novo Corti, María Barreiro Gen

      págs. 391-396

      

    • The usefulness of social networks as research tools for the media

      Diana Lago Vázquez

      págs. 397-403

      

    • Academic social networks and communication researchers from Universities in the North of Portugal: an analysis of Academia.edu and ResearchGate

      María Isabel Míguez González, Iván Puentes Rivera, Alberto Dafonte Gómez

      págs. 405-411

      

    • Visibility and impact of the microcredit and the digital social media: a case study of financial institutions in Ecuador

      Viviana Espinoza Loaiza, Rosario Puertas Hidalgo, Valentín Alejandro Martínez Fernández, Aurora Samaniego Namicela, Eulalia Elizabeth Salas Tenesaca

      págs. 413-418

      

    • Evolution of the semantic web towards the intelligent web: from conceptualization to personalization of contents

      Blanca Piñeiro Torres, Aurora García González

      págs. 419-427

      

    • Social networks in 20 Minutos, the one survivor of free distribution press in Spain

      Ana Bellón Rodríguez, José Sixto García

      págs. 429-434

      

    • Spanish TV series on Twitter: what social media audiences say

      Verónica Crespo Pereira, Óscar Juanatey Boga

      págs. 435-440

      

    • Twitter as a communication tool for local administrations: the cases of São Paulo and Madrid Municipalities

      Flávia Gómes-Franco e Silva

      págs. 441-448

      

    • The environment of Web 2.0 as a relational factor in the use of loyalty-raising parameters within the University Environment

      José Rodríguez Terceño, Juan Enrique Gonzálvez Vallés, David Caldevilla Domínguez

      págs. 449-454

      

  • New Media and Metamedia

    • Trends in journalism for metamedia of connectivity and mobility

      Ana Isabel Rodríguez Vázquez, Xosé Soengas Pérez

      págs. 457-462

      

    • The future of video-journalism: Mobiles

      Martín Vaz Álvarez

      págs. 463-469

      

    • Key features of digital media consumption: implications of users' emotional dimension

      Javier Serrano Puche

      págs. 471-477

      

    • Reports in and from smartphones: a new way of doing journalism

      Alba Silva Rodríguez, Francisco Campos Freire

      págs. 479-490

      

  • Education, Science and Cultural Identity

    • Crowdfunding: an alternative for collaborative creation and production in the Spanish cultural sector

      Mónica López Golán

      págs. 493-499

      

    • Architecture communication in online magazines

      Jesús Ángel Coronado Martín, Julia Fontenla Pedreira, Darío Flores Medina

      págs. 501-508

      

    • A study of student and University teaching staff presence on ResearchGate and Academia.edu in Spain

      Mar Iglesias García, Cristina González Díaz, Lluís Codina Bonilla

      págs. 509-515