Información General

• Autores: María Mercedes Galán Ladero (ed. lit.), Helena M. Alver (coord.)
• Editores: Springer Suiza
• Año de publicación: 2023
• País: Suiza
• Idioma: español
• ISBN: 978-3-031-27376-6
• Texto completo no disponible (Saber más ...)

Otros catálogos

• Red de Bibliotecas Universitarias (REBIUN)

Listado de artículos

• • Theoretical Background: Social Marketing &Sustainable Development Goals (SDGs)

    María Mercedes Galán Ladero, Helena Alves

    págs. 1-24

    

  • Social Marketing for Improving Women’sRights:: The Case of Dowry in Pakistan

    Hina Y. Bhatti, María Mercedes Galán Ladero, Clementina Galera Casquet

    págs. 27-46

    

  • “No es de Hombres” (“That’s Not Manly”): a Campaign for Gender Equity in Mexico

    Lucirene Rangel Lyne, Saúl Emmanuel Alonso Olivares, Karla Paola Jiménez Almaguer, José Ignacio Azuela Flores

    págs. 47-60

    

  • An Open-Source Solution for Social Change: The Goodpush Alliance

    Doreen E. Shanahan, Clark D. Johnson

    págs. 61-78

    

  • We Know What We Are Doing”: : CampaignToolbox against the Shortage of YoungPeople in Skilled Crafts Professions

    Answin Vilmar

    págs. 79-94

    

  • Corporate Social Marketing and the Labor Inclusion of People with Disabilities. A CaseStudy of Ilunion Hotels

    Carmen Dueñas Zambrana, Marco Antonio Cruz Morato

    págs. 95-110

    

  • “You Can’t Ask That”: Asking and Understanding to Achieve more Inclusive Societies

    Ana Isabel Polo Peña, Dolores María Frías Jamilena, Francisco Peco Torres

    págs. 111-122

    

  • The Use of Events to Achieve Social Change: The Case of ILGA Portugal

    Ines Santos, Inês Alexandra Barbosa da Veiga Pereira Beira Correia, Carla Pereira, Diana Moreira, Sandra Santos

    págs. 123-132

    

  • Integrating the Environmental, Social,and Economic SDGs into an EducationalOrganization

    Sergio Barta, Daniel Belanche Gracia, Marta Flavián, M. Cruz Terré

    págs. 133-151

    

  • Inland Paladins or Wanderlusts? FightingRural Depopulation and PromotingSustainable Development in an Inland Cityof Portugal

    Marisa R. Ferreira, Beatriz Casais

    págs. 169-178

    

  • A Social Marketing Program for LocalProducts and a Local Market: The Caseof Setúbal, Portugal

    Duarte Xara Brasil, João Pedro Cordeiro, Luísa Margarida Cagica Carvalho, Pedro Pardal Martínez

    págs. 179-191

    

  • The “Smart Destinations” Model fromthe Perspective of Social Marketing. TheCase Study of Gijón as an Example

    Alba Marín Carrillo, María Victoria Carrillo Durán

    págs. 193-213

    

  • Colors and a Pinch of Salt: The “SustainableMexico Reborn” Strategy for EnhancingQuality Education

    Luis Manuel Cerdá Suárez

    págs. 215-229

    

  • Supporting Well-being in Peopleand Helping Pollinators Througha Community Garden Project

    Felicity Small, Alain Neher, Lucia Wuersch

    págs. 233-254

    

  • Corporate Social Marketing for SustainableAnimal Well-Being: The PedigreePromotion of Homeless Dog Adoption

    Elisabet Mora, Natalia Vila López, Inés Küster Boluda

    págs. 255-264

    

  • The Power of Our Diet: Less Meatfor a Healthier Life and Planet

    Antonio Chamorro Mera, María Manuela Palacios González

    págs. 265-280

    

  • The Green Button: Social Marketingfor a Government Seal to Support moreSustainable Purchasing Decisions whenBuying Textiles

    Answin Vilmar

    págs. 281-297

    

  • Reducing Salt Consumption througha Nudge Technique: The Case of PÃO.COME

    Beatriz Casais, Marisa R. Ferreira

    págs. 299-308

    

  • Social marketing and SDG 12 on social networks: a case study of Carrefour on Instagram and Twitter

    Pedro Cuesta Valiño, Azucena Penelas Leguía, Patricia Durán Álamo

    págs. 309-319

    

  • How Can Social Marketing Helpthe Sustainability of Water Use in Tourism? The Case of Tourist Accommodation

    Carla Rodríguez Sánchez, Franco Sancho Esper, Fernando Campayo Sánchez

    págs. 321-337

    

  • The Spanish Cancer Association:Supporting SDGs

    María Soledad Janita Muñoz, María Manuela Palacios González

    págs. 339-358

    

  • The Central Lechera AsturianaWomen’s Race: A Case of Social MarketingOriented to the Practice of a HealthyLifestyle for Women and Girls

    Nuria García Rodríguez, Noelia Salido Andrés, Silvia Cachero Martínez

    págs. 359-376