CBR: Consumer Behavior Review

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  Año 2024, Vol. 8, Número 1. Dedicado a: january-december

  • Articles

    • Atmospherics: effect of website colors on the evaluation of utilitarian and informational features of electronic products

      Lorena Rodrigues, Paulo Roberto Cavalcanti

      • Resumen
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  • Articles

    • The motivation conflict and indecision behavior

      Hui-Hsin Huang

      • Resumen
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  • Articles

    • Reasons that contribute to the attendance or absence of fans (as consumers) at soccer stadiums

      Isaac Aparecido Caldeira Rodrigues dos Santos, Felipe Bárbaro Bortoleto, Mariane Cristina Vedana, Eric David Cohen, Leandro Carlos Mazzei

      • Resumen
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  • Articles

    • The impact of price promotion on consumer-based brand equity

      Diogo Manoel Simões Pires, Luiz A. Slongo

      • Resumen
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  • Articles

    • ‘Like an older family member’: Young Africans’ perceptions of Coca-Cola’s sugar-sweetened beverage brand in South Africa and Nigeria

      Olutobi Akingbade

      • Resumen
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  • Articles

    • Millennial generation and sustainable consumption: an application of the Theory Planned Behavior

      Inês Ferreira, Cláudia Andrade, Joana Lobo Fernandes

      • Resumen
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      12 págs.

      

    • Helpful clicks: consumers’ perceived diagnosticity of online book reviews

      Beatrice Piva, Lénia Marques

      • Resumen
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      18 págs.

      

  • Articles

    • Wine consumer profile in wine regions of Brazil

      Alexandre Borba da Silveira, Jefferson Marlon Monticelli, Fabrício Silva Barbosa

      • Resumen
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  • Articles

    • Pandemic, fear and consumption: vulnerability at the base of the pyramid

      Thiago Assunção de Moraes, Francisco Aislan Gomes Leandro, Maria de Lourdes Melo Salmito Mendes, Mauricio Mendes Boavista de Castro

      • Resumen
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  • Articles

    • Interaction between religion and fashion from the perspective of macromarketing: a systematic review

      Juliana de Oliveira Becheri, Lauriene Teixeira Santos, Elisa Reis Guimarães, Paulo Henrique Montagnana Vicente Leme

      • Resumen
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  • Articles

    • Determinants of perceived inflation in Algeria: an empirical study

      Ismail Amani, Sara Berrached

      • Resumen
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  • Articles

    • Does consuming sustainable mean having status? a study in the clothing segment

      Monique Vigil Klusener, Andressa Hennig Silva, Ricardo Ribeiro Alves

      • Resumen
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  • Articles

    • The plus side of size: relationship between brand experience and consumers trust and loyalty on a Brazilian brand

      Bianca Carvalho da Silva, Ana Clara Berndt de Souza

      • Resumen
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  • Articles

    • Food safety in consumer relations: the influence of personal values

      Rita de Cássia Leal Campos, Luiz Henrique de Barros Vilas Boas

      • Resumen
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  • Articles

    • Food consumption experiences: a framework for understanding Gen-Z’s behavioural intentions on Indonesian local cuisine

      Yoanita Alexandra, Septi Fahmi Choirisa

      • Resumen
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  • Articles

    • The reasons and barriers for consuming meat alternative proteins: a systematic review of the literature

      Lyza Pereira, Rogerio Tadeu de Oliveira Lacerda

      • Resumen
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  • Articles

    • Profiling consumers’ online shopping and following social media influencers behaviors

      Ming-Yi Wu

      • Resumen
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  • Articles

    • Net Promoter Score: bibliometric review of theory and practice

      Jeanfrank Teodoro Dantas Sartori

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    • Economic behavior of students in e-commerce in the light of semiotics during the Covid-19

      Natália Alves Tavares, Rafael Pereira Telha, Paulo Vitor Jordão da Gama Silva

      • Resumen
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    • Consumer behaviour towards the adoption of digital banking channels

      Ntswaki Petunia Matlala

      • Resumen
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    • Information search and decision-making in credit acquisition

      Felipe Alves, Paulo Henrique Muller Prado, Djonata Schiessl, Stephen Edmund Gillam Lea

      • Resumen
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    • Consuming kids: testing a dichotomous scale for measuring children’s material values

      Belinda Senooane

      • Resumen
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