Wine consumer profile in wine regions of Brazil

• Silveira, Alexandre Borba da ^[2] ; Monticelli, Jefferson Marlon ^[1] ; Barbosa, Fabrício Silva ^[3]
  1. [1] Universidade do Vale do Rio dos Sinos

     Universidade do Vale do Rio dos Sinos

     Brasil

     
  2. [2] Instituto Federal de Ciência e Tecnologia do Rio Grande do Sul – IFRS - Campus Viamão.
  3. [3] Instituto Federal de Ciência e Tecnologia Farroupilha – IFFAR - Campus São Borja

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• Localización: CBR: Consumer Behavior Review, ISSN-e 2526-7884, Vol. 8, Nº. 1, 2024 (Ejemplar dedicado a: january-december)
• Idioma: inglés
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• Resumen

  • Our article aims to analyze the main influences, experience and affective involvement that impact the consumer behavior of regional wines in Brazil. We used a descriptive quantitative survey. Our findings contribute to a greater understanding of the behavior of choice related to local experiences and what points are essential to involve the consumer with a product, in this case, wine. The Brazilian wine industry has been dealing with tariff disputes between countries, increased number of producers, reduction in consumption per capita and demand for higher quality wines. Our results show that cultural, social, personal, and psychological factors are crucial in this process.