The motivation conflict and indecision behavior

• Huang, Hui-Hsin ^[1]
  1. [1] Fu Jen Catholic University

     Fu Jen Catholic University

     Taiwán

     
• Localización: CBR: Consumer Behavior Review, ISSN-e 2526-7884, Vol. 8, Nº. 1, 2024 (Ejemplar dedicado a: january-december)
• Idioma: inglés
• Enlaces
  • Texto completo
• Resumen

  • This paper discusses three different kinds of motivation conflicts influence the customers’ indecision behavior. Based on previous literature review, the author proposed a stochastic model to predict indecision behavior respectively by approach–approach, avoidance–avoidance and approach–avoidance conflict situations. The duration time of decision making is used as measuring indecision behavior which is considered as Weibull distribution. Simulation data and empirical data are both conduct to compare the fitness between the proposed model and real decision process. The application is demonstrated in the conclusion.