Handbook of research on transmedia storytelling, audience engagement, and business strategies
Información General
- Autores: Víctor Hernández-Santaolalla (coord.), Mónica Barrientos Bueno (coord.)
- Editores: Business Science Reference
- Año de publicación: 2020
- País: Estados Unidos
- Idioma: inglés
- ISBN: 9781799831198
- Texto completo no disponible (Saber más ...)
Otros catálogos
- Citas a capítulos: 13 Citas
Listado de artículos
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Digital narratives
págs. 1-14
Televised sporting events: applications of second screens
págs. 15-29
The mirror effect and the transparent city in audio-visual non-dramatic fiction: comedic autofiction on television
págs. 30-42
págs. 43-55
Audence engagement and transmedia adaptation: the case of The Lizzie Bennet Diaries
págs. 56-75
págs. 76-89
Augmented reality and franchising: the evolution of media mix through invizimals
págs. 90-102
The poetics of videogames: the logic of sense and meaning in the videoludic discourse
págs. 103-114
An epistemology of the event for digital media: from Lewis Carroll to Elsagate
págs. 115-129
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Social media, marketing online, and digital promotion strategies
Symbolic consumption in the online world: the construction of social identity and fashion influencers
págs. 130-146
The book trailer as a publishing house promotional tool: current situation of publishers in spain
págs. 147-160
The role of prosumers in the interactive and digital processes of public relations: the organisation of events and influencers as the new emerging stakeholder
págs. 161-174
Lux radio theatre: radio, film and advertising - a fortunate encounter
págs. 175-187
págs. 188-214
Branded content: analysis of case studies and measurement of its effectiveness using neuromarketing techniques
Patricia Núñez Gómez, Luis Mañas Viniegra, Blanca Miguélez Juan
págs. 215-238
An approach to motivation research from advertising strategy: from Freud to the iconic Brand
págs. 239-254
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Political communication
"A narrative of impending tyranny": ideological extremism and internet use in the tea party
págs. 255-271
The social media politicians: personalisation, authenticity, and memes
págs. 272-286
Electoral propaganda through televised fiction: the online communication during 2019 Spanish General Elections
págs. 287-306
Post-Truths and fake news in disinformation contexts: the case of Venezuela
págs. 306-321
The use and management of public information in social media: a case study of town and city councils throughout Andalusia on Twitter, Facebook, and YouTube
págs. 321-337
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Business models: Netflix as Parading
Content bubbles: how platforms filter what we see
págs. 338-350
págs. 351-366
An analysis of Netflix España campaigns: Paquita Salas case study
págs. 367-381
The expanded story from transmedia as a business model: the case of Stranger Things
págs. 382-394
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