Reflections on Marketing in a Context of Digitalization and Artificial Intelligence: Book Tribute to Wagner A. Kamakura
Información General
- Autores: Teodoro Luque Martínez (coord.)
- Editores: Universidad de Granada
- Año de publicación: 2026
- País: España
- Idioma: inglés
- ISBN: 978-84-338-7776-5
- Enlaces
Otros catálogos
Listado de artículos
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págs. 11-12
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Marketing Analytics, Modeling, and Consumer Behavior
Geotargeting Financial Mindsets: A Bayesian Spatial Factor Analytical Approach
Stanislav Stakhovych, Michel Wedel, Tammo H. A. Bijmolt
págs. 17-29
págs. 31-44
Latent Structure, Dynamic Consumers, and Market Intelligence: A Reflection on Wagner A. Kamakura's Marketing Science and Mentorship
Rex Du
págs. 45-55
págs. 57-65
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Markets, Relationships, and Marketing Applications
Actional Self Activation in Continuous Shared-Use Services: The Role of Warm Relationships and Clique Dynamics in Consumer Loyalty
págs. 69-89
págs. 91-114
Relationship Marketing Today and Tomorrow:: Insights from the Intellectual Legacy of Wagner A. Kamakura
Jesús Cambra-Fierro, María Fuentes Blasco, Yolanda Polo Redondo
págs. 115-132
How brand prestige and wine involvement shape destination image and willingness to visit: The case of La Rioja
Francisco Muñoz Leiva, Silvia Osés Ochoa, Elena Higueras Castillo, Francisco Liébana Cabanillas
págs. 133-151
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Digitalization, Artificial Intelligence, and New Marketing Environments
From Latent Classes to Learning Systems: Consumer Heterogeneity, Behavioral Structure, and AI-Enabled Personalization
págs. 155-169
The Heterogeneity Imperative:: AI, Machine Learning, Conjoint Analysis, and the Unfinished Agenda of Wagner Kamakura
págs. 171-188
Human–AI co-decision making in consumer behaviour:: from personalization to synthetic intimacy
págs. 189-200
Omnichannel management in the digital era
Ana Mínguez Penalva, Ernesto Rodríguez, Francisco Javier Sesé Oliván
págs. 201-209
The Next Wave of Marketing: Immersive Environments, Artificial Intelligence, and Neuroscientific Insights in a Digitalized World
págs. 211-221
Science, technology, and humanism: Reflections on marketing's contribution in the age of AI and hyper-personalization
págs. 223-234
The Artificial Intelligence Challenge in Marketing: Reflecting on its Impact within Social and Academic Environments
págs. 235-244
The automation of desire: AI, consumption and resistance in the digital era
págs. 245-259
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Wagner A. Kamakura: Academic Legacy, Career, and Memory
págs. 263-273
Social Identity, Decision-Making, and Generative AI: Open Marketing Questions Inspired by Wagner Kamakura
págs. 275-282
The Research Legacy of Wagner Kamakura: A Personal Perspective
págs. 283-293
págs. 295-300
