This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each.
Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations.
The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.
Research in tourism marketing: an analysis of topics and methodologies
José Enrique Bigné Alcañiz, Alejandro Alvarado Herrera, Isabel Sánchez García
págs. 3-14
Diversity, devolution and disorder: the management of tourism destinations
págs. 15-26
págs. 27-39
págs. 40-55
A movie map conversion study: a case study of Pride & Prejudice
págs. 59-73
Music-tourism networks: a study of three festivals in Queensland
Breda McCarthy, Gianna Moscardo, Laurie Murphy, Philip L. Pearce
págs. 74-87
págs. 88-98
Destinations as gadgets: co-creating a sportive identity for Voss
págs. 99-110
págs. 113-124
Tourism destinations: a network analysis of the web space
págs. 125-137
págs. 138-153
Influence of women's lifestyles on holiday decisions
María José Barlés Arizón, Rafael Bravo Gil, Elena Fraj Andrés
págs. 157-169
Access and use of e-commerce in the Spanish tourism market
Juan Muro, Cristina Isabel Suárez Gálvez, María del Mar Zamora Sanz
págs. 170-182
The formation of destination choice sets: an interpretive approach
págs. 183-194
págs. 195-206
págs. 207-218
págs. 221-232
Building a tourist typology based on motivations for visiting a cultural city
Miguel Angel Gómez Borja, Carlota Lorenzo Romero, Alejandro Mollá Descals, Juan Antonio Mondéjar Jiménez
págs. 233-243
Effect of complaint management on loyalty versus probability of ending relationship
Leticia Suárez Álvarez, Ana María Díaz Martín, Rodolfo Vázquez Casielles
págs. 244-254
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