Periodo de publicación recogido
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Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables
Nathalie Harz, Sebastian Hohenberg, Christian Homburg
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 86, Nº 3, 2022, págs. 157-179
Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management
Arnd Vomberg, Christian Homburg, Olivia Gwinner
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 84, Nº 5, 2020, págs. 117-136
Marketing Excellence: Nature, Measurement, and Investor Valuations
Christian Homburg, Marcus Theel, Sebastian Hohenberg
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 84, Nº 4, 2020, págs. 1-22
New Product Design: Concept, Measurement, and Consequences
Christian Homburg, Martin Schwemmle, Christina Kuehnl
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 79, Nº 3, 2015, págs. 41-56
Christian Homburg, Halina Wilczek, Alexander Hahn
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 78, Nº 5, 2014, págs. 58-77
Christian Homburg, Josef Volmayr, Alexander Hahn
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 78, Nº 3, 2014, págs. 38-61
Christian Homburg, Marcel Stierl, Torsten Bornemann
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 77, Nº 6, 2013, págs. 54-72
How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority.
Christian Homburg, Ove Jensen, Alexander Hahn
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 76, Nº 5, 2012, págs. 49-69
Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?
Christian Homburg, Martin Artz, Jan Wieseke
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 76, Nº 3, 2012, págs. 56-77
Christian Homburg, Martin Klarmann, Sabine Staritz
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 76, Nº 3, 2012, págs. 112-129
Christian Homburg, Michael Müller, Martin Klarmann
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 75, Nº 2, 2011, págs. 55-74
Managing dynamics in a Customer Portfolio.
Christian Homburg, Viviana V. Steiner, Dirk Totzek
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 5, 2009, págs. 70-89
Christian Homburg, Jan Wieseke, Torsten Bornemann
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 4, 2009, págs. 64-81
Social Idetity and the Service-Profit Chain.
Christian Homburg, Jan Wieseke, Wayne D. Hoyer
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 2, 2009, págs. 38-54
Customer Prioritization: Does It Pay Off, and How Should it Be Implements?.
Christian Homburg, Mathias Droll, Dirk Totzek
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 72, Nº 5, 2008, págs. 110-130
Satisfaction, Complaint, and the Stock Value Gap.
Xueming Luo, Christian Homburg
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 72, Nº 4, 2008, págs. 29-43
Configurations of Marketing and Sales: A taxonomy.
Christian Homburg, Ove Jensen, Harley Krohmer
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 72, Nº 2, 2008, págs. 133-154
Christian Homburg, Marko Grozdanovic, Martin Klarmann
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 71, Nº 3, 2007, págs. 18-38
The Thought Worlds of Marketing and Sales: Which Differences Make a Difference?.
Christian Homburg, Ove Jensen
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 71, Nº 3, 2007, págs. 124-142
Neglected Outcomes of Customer Satisfaction.
Xueming Luo, Christian Homburg
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 71, Nº 2, 2007, págs. 133-149
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