The Chief Marketing Officer Matters!
Frank Germann, Peter Ebbes, Rajdeep Grewal
págs. 1-22
Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research
Martin Eisend
págs. 23-40
New Product Design: Concept, Measurement, and Consequences
Christian Homburg, Martin Schwemmle, Christina Kuehnl
págs. 41-56
The Role of Within-Trip Dynamics in Unplanned Versus Planned Purchase Behavior
Timothy J. Gilbride, Jeffrey Inman, Karen M. Stilley
págs. 57-73
Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects
Peggy J. Liu, Cait Lamberton, Kelly L. Haws
págs. 74-90
The Importance of Starting Right: The Influence of Accurate Intuition on Performance in Salesperson–Customer Interactions
Zachary R. Hall, Michael Ahearne, Harish Sujan
págs. 91-109
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