Periodo de publicación recogido
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Customer inspiration: conceptualizationi, scale development, and validation
Tim Böttger, Thomas Rudolph, Heiner Evanschitzky, Thilo Pfrang
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 81, Nº 6, 2017, págs. 116-131
The relative advantage of marketing over technological capabilities in influencing new product performance: : The moderating role of country institutions
Martin Eisend, Heiner Evanschitzky, Roger J. Calantone
Journal of International Marketing, ISSN-e 1547-7215, Vol. 24, Nº. 1, 2016, págs. 41-56
The influence of organizational and national culture on new product performance
Martin Eisend, Heiner Evanschitzky, David I. Gilliland
Journal of Product Innovation Management, ISSN-e 1540-5885, Vol. 33, Nº. 3, 2016, págs. 260-276
Consumer trial, continuous use, and economic benefits of a retail service innovation: : The case of the personal shopping assistant
Heiner Evanschitzky, Gopalkrishnan R Iyer, Kishore Gopalakrishna Pillai, Peter Kenning, Reinhard Schütte
Journal of Product Innovation Management, ISSN-e 1540-5885, Vol. 32, Nº. 3, 2015, págs. 459-475
Hedonic shopping motivations in collectivistic and individualistic consumer cultures
Heiner Evanschitzky, Oliver Emrich, Vinita Sangtani, Anna-Lena Ackfeldt, Kristy E. Reynolds
International journal of research in marketing, ISSN 0167-8116, Vol. 31, Nº 3, 2014, págs. 335-338
Liane Nagengast, Heiner Evanschitzky, Markus Blut, Thomas Rudolph
Journal of retailing, ISSN 0022-4359, Vol. 90, Nº 3, 2014, págs. 408-427
Spillover effects of service failures in coalition loyalty programs: : the buffering effect of special treatment benefits
Jan H. Schumann, Nancy V. Wünderlich, Heiner Evanschitzky
Journal of retailing, ISSN 0022-4359, Vol. 90, Nº 1, 2014, págs. 111-118
Satisfaction with complaint handling: A replication study on its determinants in a business-to-business context
Christian Brock, Markus Blut, Heiner Evanschitzky, Peter Kenning
International journal of research in marketing, ISSN 0167-8116, Vol. 30, Nº 3, 2013, págs. 319-322
Customer Equity Drivers and Future Sales.
Verena Vogel, Heiner Evanschitzky, B. Ramaseshan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 72, Nº 6, 2008, págs. 98-108
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