Consumer trial, continuous use, and economic benefits of a retail service innovation: : The case of the personal shopping assistant

• Autores: Heiner Evanschitzky, Gopalkrishnan R Iyer, Kishore Gopalakrishna Pillai, Peter Kenning, Reinhard Schütte
• Localización: Journal of Product Innovation Management, ISSN-e 1540-5885, Vol. 32, Nº. 3, 2015, págs. 459-475
• Idioma: inglés
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