National culture, economy, and customer lifetime value: : Assessing the relative impact of the drivers of customer lifetime value for a global retailer
págs. 1-21
Relationship value: : Drivers and outcomes in international marketing channels
págs. 22-40
The relative advantage of marketing over technological capabilities in influencing new product performance: : The moderating role of country institutions
págs. 41-56
Investing in buyer–seller relationships in transitional markets: : A market-based assets perspective
págs. 57-81
págs. 82-110
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