págs. 1-23
Online shopping and social media: friends or foes?
Yuchi Zhang, Michael Trusov, Andrew T. Stephen, Zainab Jamal
págs. 24-41
págs. 42-61
págs. 62-78
págs. 79-98
Should anthropomorphized brands engage customers? the impact of social crowding on brand preferences
págs. 99-115
Customer inspiration: conceptualizationi, scale development, and validation
Tim Böttger, Thomas Rudolph, Heiner Evanschitzky, Thilo Pfrang
págs. 116-131
págs. 132-155
© 2001-2024 Fundación Dialnet · Todos los derechos reservados