From the Editor: The State of the Journal.
Ronald T. Rust
págs. 1-2
Competitive Density and the Customer Acquisition-Retention Trade-Off.
Glenn B. Voss, Zannie Giraud Voss
págs. 3-18
Private-Lavel Use and Store Loyalty.
Kasum Ailawadi, Koen Pauwels, Jan-Benedict E.M. Steenkamp
págs. 19-30
Breaking Through Fast-Fowarding: Brand Information and Visual Attention.
S. Adam Brasel, James Gips
págs. 31-48
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?.
S. Cem Bahadir, Sundar G. Bharadwaj, Rajendra K. Srivastava
págs. 49-64
Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty.
Scott A. Thompson, Rajiv K. Sinha
págs. 65-80
Damage from Corrective Advertising: Causes and Cures.
Peter R. Darke, Laurence Asworth, Robin J.B. Ritchie
págs. 81-97
Customer Equity Drivers and Future Sales.
Verena Vogel, Heiner Evanschitzky, B. Ramaseshan
págs. 98-108
Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget.
Rex Y. Du, Wagner A. Kamakura
págs. 109-131
Cross-Functional Integration and New Product Success. An Empirical Investigation of the Findings.
Lisa C. Troy, Tanawat Hirunyawipada, Audhesh K. Paswan
págs. 132-146
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