Spanish journal of marketing-ESIC

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  Año 2018, Vol. 22, Número 2. Texto Completo Ejemplar

  • Co-creation experiences in social media brand communities: Analyzing the main types of co-created experiences

    Riccardo Rialti, Alessandro Caliandro, Lamberto Zollo, Cristiano Ciappei

    • Resumen
    • Texto completo

    págs. 122-141

    

  • The impact of positive emotional experiences on eWOM generation and loyalty

    Antoni Serra Cantallops, José Ramón Cardona, Fabiana Salvi

    • Resumen
    • Texto completo

    págs. 142-162

    

  • What drives crowdfunding participation? The influence of personal and social traits

    Yusimi Rodriguez Ricardo, María Sicilia Piñero, Manuela López Pérez

    • Resumen
    • Texto completo

    págs. 163-182

    

  • Betting exclusively by private labels: could it have negative consequences for retailers?

    José Luis Ruiz Real, Juan Carlos Gázquez Abad, Irene Esteban Millat, Francisco José Martínez López

    • Resumen
    • Texto completo

    págs. 183-202

    

  • Story of Aaker’s brand personality scale criticism

    Ajay Kumar

    • Resumen
    • Texto completo

    págs. 203-230

    

  • The influence of cultural intelligence on intention of internet use

    Ángel Luis Coves Martínez, Carmen María Sabiote Ortiz, Juan Miguel Rey Pino

    • Resumen
    • Texto completo

    págs. 231-248