Spanish journal of marketing-ESIC

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  Año 2017, Vol. 21, Número 1

  • Trademark dilution and its practical effect on purchase decision

    Washington Macías Rendón, Julio Cerviño Fernández

    • Resumen
    • Texto completo

    págs. 1-13

    

  • Consumer-to-consumer exchanges: a goal theory approach in the timebanking context

    Carmen Valor Martínez, Eleni Papaoikonomou, Carlos Martínez de Ibarreta Zorita

    • Resumen
    • Texto completo

    págs. 14-24

    

  • Determinants of intention to use the mobile banking apps: an extension of the classic TAM model

    Francisco Muñoz Leiva, S. Climent Climent, Francisco Liébana Cabanillas

    • Resumen
    • Texto completo

    págs. 25-38

    

  • The influence of symbolic consumption on experience value and the use of virtual social networks

    Gonzalo Luna Cortés

    • Resumen
    • Texto completo

    págs. 39-51

    

  • Parental influence on the levels of regional ethnocentrism of youth: an exploratory analysis

    Pilar Fernández Ferrín, Belén Bande Vilela, María Mercedes Galán Ladero

    • Resumen
    • Texto completo

    págs. 52-62

    

  • Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: the role of listener gender

    Josefa Delia Martín Santana, Eva Marina Reinares Lara, Pedro José Reinares Lara

    • Resumen
    • Texto completo

    págs. 63-71