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Communication and Applied Technologies: Proceedings of ICOMTA 2025

Imagen de portada del libro Communication and Applied Technologies

Información General

Autores: Paulo Carlos López López (ed. lit.), Matthieu Vernier (ed. lit.), Úrsula Freundt-Thurne (ed. lit.), Daniel Barredo Ibáñez (ed. lit.)
Editores: Springer Suiza
Año de publicación: 2026
País: Suiza
Idioma: inglés
ISBN: 9783032099105
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Otros catálogos

Red de Bibliotecas Universitarias (REBIUN)

Listado de artículos

- Digital Communication, Systems and Processes
  - Rfid-smart access: Integrated system for automated access management through credential decoding
    Laura Guerra Torrealba, Segundo Pusdá, Alan Rodriguez
    págs. 3-12
  - Hyperparameter optimization of GPT-2 for enhanced text generation
    Christian Salamea Palacios, Javier Viñanzaca Figueroa, Michael Peralta Marin
    págs. 13-22
  - Using virtual reality to improve visualizationand comprehension skills in a multivariable calculus course
    M. Pérez Diaz, R. Benitez Medina
    págs. 23-32
  - A real-time political sentiment analysis system using deepseek-R1 on multiplatform social media data
    Gabriel A. León Paredes, Blanca L. Padilla Viñanzaca, Sebastián F. Guamán Torres, Karla M. Parraga Riera
    págs. 33-42
  - Robertiño: A low-cost robot for executing large language models and convolutional networks to enhance early educationin underserved communities
    Diego Loja Alvarrasin, Jorge Lituma Terán, Vladimir Robles Bykbaev, Kevin Mosquera Cordero, Priscila Luzuriaga Coronel
    págs. 43-52
  - Impact of visual merchandising on promotional strategies: A neuromarketing analysis with eye tracking at the point-of-sale
    Juan José Brito Corral, María del Pilar Cabrera, Andrea Llivicura, María Villavicencio
    págs. 53-63
  - Regulatory frameworks for digital information transparency: A comparative analysis between Ecuador and Spain
    Ángel Torres Toukoumidis, Isidro Marín Gutiérrez, Mónica Hinojosa Becerra, José Moisés Pallo Chiguano, Diego E Vintimilla León
    págs. 64-73
  - Adoption of augmented reality in digital commerce: Effect of experience and technological attitude on centennials’ purchase intention
    María del Pilar Cabrera, María Villavicencio, Diego Cordero, Juan José Brito Corral
    págs. 74-83
  - China’s roadmap for developing a successful innovation ecosystem
    Christian Fernando Libaque Saenz, Michelle Rodríguez Serra, Paola García Vasquez
    págs. 84-93
  - Look-up, use and emotions (LUE) methodology: Technological hybridization for active learning in higher education
    Caridad González Maldonado, Denis I. Chavez, María Paula Simian-Fernández
    págs. 94-102
  - Does the level of pre-service teachers’ digital competence in teacher digital competence influence the acceptance of using educational robotics?
    Cristina Valls Bautista, Vanessa Esteve González, Mireia Usart Rodríguez, Despoina Schina, Anna Borrull
    págs. 103-112
  - Perception of using chatgpt in academic writing in peruvian university students
    Rosa Núñez Pacheco, Aymé Barreda Parra, Elizabeth Vidal, Eveling Gloria Castro Gutierrez, Osbaldo Turpo Gebera
    págs. 113-121
  - Educational background, ict engagementand media literacy: Exploring relation shipsamong undergraduate early cohorts of two universities in Peru
    Manuel Etesse, Julio-César Mateus
    págs. 122-131
  - Evaluating university students’ digital competence through task-based performance tests
    Patricia María Henríquez Coronel, María Angélica Henríquez Coronel, Eder Intriago Palacios, Mauro Leonel Guerrero González
    págs. 132-142
  - Boomers to zoomers: Intergenerational service-learning in the age of media and information literacy
    Verónica Yépez Reyes, Marco López Paredes
    págs. 143-152
  - Integrating technological tools in oral and written communication for higher education through a systematic review
    Adriana Toral Sarmiento, Andrea De Santis Piras, Eliana Noscué Mera
    págs. 153-162
  - Virtual reality as a resource in educational methodologies: Experiences and perceptions of english students at keep going VR
    Félix Alberto Caycho Valencia, Gerardo Karbaum Padilla
    págs. 163-171
  - A Pilot Initiative for Democratizing ArtificialIntelligence Access in Public Education: Computer recycling and deep learningnetworks in cuenca, ecuador
    Jorge Lituma Terán, Diego Loja Alvarrasin, Vladimir Robles Bykbaev, Kevin Mosquera Cordero, Priscila Luzuriaga Coronel
    págs. 172-182
- Online Environments, Technology and Applications
  - Impact of company initiatives on brand customer engagement and its association with brand satisfaction, brand trustand word-of-mouth generation of fast-food restaurant consumers
    Valeria Marisol Mera Garay, Xiomara Patricia Acuña Masias, Manuel Luis Lodeiros Zubiria
    págs. 183-194
  - Predictors of the emotional impact of filters and self-disclosure in social networks. A study with university students
    Ariana Vizcarra Miranda, Jamile Cardenas Villena, Olger Gutiérrez Aguilar
    págs. 195-204
  - Digital transformation of government procedures: New preferences for mexicans in the Post-COVID era?
    Diego Soto Hernández
    págs. 205-215
  - Video games and the creation of virtual communities: A case study of mortal kombat on reddit
    Nina Lulushca Aguiar Mariño, Jean Urdanigo, Roberto Sánchez Montoya
    págs. 216-225
  - The mediating role of brand experience in digital wallet user satisfaction. An experience in Peru
    Olger Gutiérrez Aguilar, Lily Eufemia Montesinos Valencia, Percy Alberto Montesinos Valencia, Sandra Chicaña Huanca
    págs. 226-235
  - When virality builds brands: The power of eWON in digital campaigns
    Valeria Irala, Francisco Arbaiza
    págs. 236-246
  - Maximizing brand image: The power of social media marketing for boutique gyms
    Fabiana Paola Guerrero Gallet, Madeleine Lourdes Palacios Núñez, Demetrio Antonio Ruiz Olorte
    págs. 247-253
  - Do i want to project an idealized image? a study of the construction of the digital identity of minors as social media content creators
    Lucía Anastacio-Coello, Henry Palomino Moreno, Tomás Atarama-Rojas
    págs. 254-263
  - Impact of digital emotions and social networks on the academic well-being of college students following the COVID-19 pandemic
    Gilberto Murillo González, Mijael Altamirano Santiago, Germán Martínez Prats
    págs. 264-272
  - Co-creation of microlearning digital resources: Integrating participatory action research and generative AI
    Bell Manrique Losada, Sandra Isabel Arango Vásquez, Mariutsi Alexandra Osorio Sanabria
    págs. 273-281
  - Digital competence postgraduate teaching at a chilean university
    Kathya Viviana Orostica Verdugo, Mercè Gisbert Cervera, Virginia Larraz Rada, Juan Pablo Ormeño
    págs. 282-293
  - The Mediating Role of Credibility in Purchase Intention in Social Networks. A Study with University Students
    Olger Gutiérrez Aguilar, Lily Eufemia Montesinos Valencia, Jair León Lucano, Percy Alberto Montesinos Valencia, Sandra Chicaña Huanca
    págs. 294-303
  - Perceived taxi app quality: Understanding consumer behavior from technology continuance theory
    Vanessa Málaga Olivari, Sebastián Maya Suarez, Lucía Munayco Abanto
    págs. 304-314
  - ICT for sustainability: Barriers and opportunities in spreading awareness of the sustainable development goals among young rural farmers
    Vanessa Karina Duque Rengel, Marco Heredia R, Jhenny Cayambe Teran, Yenny Torres Navarrete, Laura Puhl, Mehdi Saqalli, Carlos Gregorio Hernández Díaz Ambrona
    págs. 315-325
  - Memorable experience and sustainability as determinants of repurchase and ewomin P2P hosting platforms
    Omar Escobedo, Nicol Monterrey, Cristhian Rojas Suárez
    págs. 337-351
  - Service quality or interior shop environment? drivers of repurchase intention in healthy products stores
    Luciana Aguilar Araoz, Nicole Osorio Cárdenas, Lucía Munayco Abanto
    págs. 352-364
- Media, Applied Technologies and Communication
  - Global overview of ai and disinformation research. A bibliometric analysisof co-authorship, citations and emerging themes
    Jacqueline Stefany León Cáceres, Claudia Vanessa Rodríguez Hidalgo
    págs. 365-374
  - Co-constructing data mining tools for cultural analysis: Reflections from a peripheral context
    Denis I. Chavez, Henry Chavez, Pablo Cardoso Terán
    págs. 375-385
  - Reverse gamification and audiovisual languagein architecture and audiovisual communication courses at a peruvian university
    Joan Joel Llamo García, Gerardo Karbaum Padilla
    págs. 385-396
  - Cybersecurity, a pending issue in ecuadorian journalism
    Kruzkaya Ordóñez, Abel Suing Ruiz, María Isabel Punín Larrea, Enio Martillo
    págs. 397-406
  - Socioeconomic shifts in Peru before and after CIVID-19: A fuzzy C-means clustering analysis
    Juan Guillermo Lazo Lazo, Sebastián Esquives Bravo
    págs. 407-415
  - Discourse patterns in legitimate public health communication: Establishing a linguistic and thematic baseline to counter health misinformation
    Genny Elizabeth Góngora Cuevas
    págs. 416-425
  - Communication, culture and health: Understanding barriers to parent-child sexual dialogue through regression analysis
    Noé Emmanuel Del Real García, María Eugenia Reyes Pedraza, María Delia Téllez Castilla
    págs. 426-437
  - Artificial intelligence in content development: A competency-based framework for media and education professionals
    Patricio Cevallos, Jorge Andrés Cruz Silva
    págs. 438-446
  - The impact of artificial intelligence in portuguese higher education
    Pedro Rodrigues Costa, Esser Jorge Silva, Alexandra Figueira, Daniel Noversa
    págs. 447-462
  - Synthetic narratives: Image and video generative artificial intelligence as a creative frontier
    Miguel Casas Arias
    págs. 462-470
  - Guidelines for adapting a corruption peruvian survey into the ecuadorian context
    Úrsula Freundt-Thurne, Juan David Bernal Suárez, Eliana Esther Gallardo Echenique
    págs. 471-483
  - Artificial intelligence: Posthuman imaginal capabilities
    Camila Paz Alcaíno Monsalves, Mauricio Espinoza Quilodrán
    págs. 484-493
  - Factors influencing the perception of artificial intelligence as a tool in the workplace: A probit analysis from an academic context
    María Eugenia Reyes Pedraza, Noé Emmanuel Del Real García, María Delia Téllez Castilla
    págs. 494-505
  - Hermeneutics-based educational module for developing critical thinking in peruvian university students
    Rubén Darío Alania Contreras, Isabel Margarita Aliaga Contreras, Daniela Isabel Dayan Ortega Revolo
    págs. 505-514

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