Journal of marketing: A quarterly publication of the american marketing association

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  Año 2019, Vol. 83, Número 3

  • Detecting, Preventing, and Mitigating Online firestorms in Brand Communities

    Dennis Herhausen, Stephan Ludwig, Dhruv Grewal, Jochen Wulf, Marcus Schoegel

    págs. 1-21

    

  • How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework

    Katherine White, Rishad Habib, David J. Hardisty

    págs. 22-49

    

  • The Color of Support: The Effect of Sponsor-Team Visual Congruence on Sponsorship Performance

    Conor M. Henderson, Marc Mazodier, Aparna Sundar

    págs. 50-71

    

  • Market Intelligence Dissemination Practices

    Gary F Gebhardt, Francis J. Farrelly, Jodie Conduit

    págs. 72-90

    

  • Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products

    Neeru Paharia, Vanitha Swaminathan

    págs. 91-107

    

  • With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management

    Raji Srinivasan, Nandini Ramani

    págs. 108-125

    

  • Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns

    Yvonne Van Everdingen, Vijay Ganesh Hariharan, Stefan Stremersch

    págs. 126-144

    

  • How Does Consumers' Local or Global Identity Influence Price-Perceived Quality Associations? The Role of Perceived Quality-Variance

    Zhiyong Yang, Sijie Sun, Ashok K. Lalwani, Narayan Janakiraman

    págs. 145-162