Identificadores de autorPeriodo de publicación recogido
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Paradigms for Progress: An Anomaly-First Framework for Paradigm Development
Vanitha Swaminathan, Cait Lamberton, Shrihari Sridhar, Detelina Marinova
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 87, Nº 6, 2023, págs. 816-825
JM: Promoting Catalysis in Marketing Scholarship
Shrihari Sridhar, Cait Lamberton, Detelina Marinova, Vanitha Swaminathan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 87, Nº 1, 2023, págs. 1-9
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
Vanitha Swaminathan, Alina Sorescu, Jan-Benedict E.M. Steenkamp, Thomas Clayton Gibson O'Guinn, Bernd Schmitt
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 84, Nº 2, 2020, págs. 24-46
Christian Hughes, Vanitha Swaminathan, Gillian Brooks
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 83, Nº 5, 2019, págs. 78-96
Neeru Paharia, Vanitha Swaminathan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 83, Nº 3, 2019, págs. 91-107
Displaced Identities of Transnational Migrants in Salman Rushdie’sThe Ground beneath Her Feet: A Cross-cultural Perspective
SOCRATES: An International, Multi-lingual, Multi-disciplinary, Refereed (peer-reviewed), Indexed Scholarly journal, ISSN-e 2347-6869, Vol. 6, Nº. 1, 2018 (Ejemplar dedicado a: Issue March : INVESTIGATING POSTCOLONIALITY AND POSTCOLONIALISM AS THE EMPIRE WRITES BACK), págs. 12-21
Felipe Thomaz, Vanitha Swaminathan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 79, Nº 5, 2015, págs. 63-79
Using differentiated brands to deflect exclusion and protect inclusion: : the moderating role of self-esteem on attachment to differentiated brands
Sara Loughran Dommer, Vanitha Swaminathan, Rohini Ahluwalia
Journal of Consumer Research, ISSN-e 1537-5277, Vol. 40, Nº. 4, 2013, págs. 657-675
Marketing Alliances, Firm Networks, and Firm Value Creation.
Vanitha Swaminathan, Christine Moorman
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 5, 2009, págs. 52-69
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