How Does Consumers' Local or Global Identity Influence Price-Perceived Quality Associations? The Role of Perceived Quality-Variance

• Autores: Zhiyong Yang, Sijie Sun, Ashok K. Lalwani, Narayan Janakiraman
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 83, Nº 3, 2019, págs. 145-162
• Idioma: inglés
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