Periodo de publicación recogido
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When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors
Raji Srinivasan, Gülen Sarial-Abi
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 85, Nº 5, 2021, págs. 74-91
Nandini Ramani, Raji Srinivasan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 83, Nº 5, 2019, págs. 97-114
Raji Srinivasan, Nandini Ramani
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 83, Nº 3, 2019, págs. 108-125
Service Satisfaction-Market Share Relationships in Partnered Hybrid Offerings.
Rafael Becerril-Arreola, Chen Zhou, Raji Srinivasan, Daniel Seldin
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 81, Nº 5, 2017, págs. 86-103
When do Transparent Packages Increase (or Decrease) Food Consumption?
Xiaoyan Deng, Raji Srinivasan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 77, Nº 4, 2013, págs. 104-117
Social Influence Effects in Online Product Ratings.
Shrihari Sridhar, Raji Srinivasan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 76, Nº 5, 2012, págs. 70-88
Should Firms Spend More on Research and Development and Advertising During Recessions?
Raji Srinivasan, Gary L. Lilien, Shrihari Sridhar
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 75, Nº 3, 2011, págs. 49-65
Advertising, Research and Development, and Systematic Risk of the Firm.
Leigh McAlister, Raji Srinivasan, MinChung Kim
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 71, Nº 1, 2007, págs. 35-48
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