Periodo de publicación recogido
|
|
|
Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces
Stephan Ludwig, Dennis Herhausen, Dhruv Grewal, Liliana Bove, Sabine Benoit, Ko de Ruyter, Peter Urwin
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 86, Nº 4, 2022, págs. 141-161
Detecting, Preventing, and Mitigating Online firestorms in Brand Communities
Dennis Herhausen, Stephan Ludwig, Dhruv Grewal, Jochen Wulf, Marcus Schoegel
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 83, Nº 3, 2019, págs. 1-21
Abhijit Guha, Abhijit Biswas, Dhruv Grewal, Sandeep Bhowmick, Jens Nordfält
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 82, Nº 3, 2018, págs. 142-155
The impact of dynamic presentation format on consumer preferences for hedonic products and services
Anne L. Roggeveen, Dhruv Grewal, Claudia Townsend, R. Krishnan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 79, Nº 6, 2015, págs. 34-49
Nancy M. Puccinelli, Keith Wilcox, Dhruv Grewal
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 79, Nº 2, 2015, págs. 1-18
B2B channel partner programs: : Disentangling indebtedness from gratitude
Jan Pelser, Ko de Ruyter, Martin Wetzels, Dhruv Grewal, David Cox, Jacqueline van Beuningen
Journal of retailing, ISSN 0022-4359, Vol. 91, Nº 4, 2015, págs. 660-678
Unraveling the personalization paradox: : The effect of information collection and trust-building strategies on online advertisement effectiveness.
Elizabeth Aguirre López, Dominik Mahr, Dhruv Grewal, Ko de Ruyter, Martin Wetzels
Journal of retailing, ISSN 0022-4359, Vol. 91, Nº 1, 2015, págs. 34-49
Name-Letters and Birthday-Numbers: Implicit Egotism Effects in Pricing.
Keith S. Coulter, Dhruv Grewal
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 78, Nº 3, 2014, págs. 102-120
Improving the effect of guarantees: : the role of a retailer's reputation
Anne L. Roggeveen, Ronald C. Goodstein, Dhruv Grewal
Journal of retailing, ISSN 0022-4359, Vol. 90, Nº 1, 2014, págs. 27-39
Consumer Evaluations of Sale Prices: Role of the Subtraction Principle.
Abhijit Biswas, Sandeep Bhowmick, Abhijit Guha, Dhruv Grewal
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 77, Nº 4, 2013, págs. 49-66
Yu Ma, Kusum L. Ailawadi, Dhruv Grewal
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 77, Nº 3, 2013, págs. 101-120
Relationship Velocity: Toward A Theory of Relationship Dynamics.
Robert W. Palmatier, Mark B. Houston, Rajiv P. Dant, Dhruv Grewal
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 77, Nº 1, 2013, págs. 13-30
Maximizing profits for a multi-category catalog retailer
Morris George, V Kumar, Dhruv Grewal
Journal of retailing, ISSN 0022-4359, Vol. 89, Nº 4, 2013, págs. 374-396
Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions
Nancy M Puccinelli, Rajesh Chandrashekaran, Dhruv Grewal, Rajneesh Suri
Journal of retailing, ISSN 0022-4359, Vol. 89, Nº 2, 2013, págs. 115-125
Fix It or Leave It? Customer Recovery from Self-service Technology Failures
Zhen Zhu, Cheryl Nakata, K Sivakumar, Dhruv Grewal
Journal of retailing, ISSN 0022-4359, Vol. 89, Nº 1, 2013, págs. 15-29
Regret from Postpurchase discovery of Lower Market Prices: Do Price Refunds Help?
Sujay Dutta, Abhijit Biswas, Dhruv Grewal
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 75, Nº 6, 2011, págs. 124-138
An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior.
Yu Ma, Kusum L. Ailawadi, Dinesh K. Gauri, Dhruv Grewal
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 75, Nº 2, 2011, págs. 18-35
Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 71, Nº 4, 2007, págs. 172-194
Esta página recoge referencias bibliográficas de materiales disponibles en los fondos de las Bibliotecas que participan en Dialnet. En ningún caso se trata de una página que recoja la producción bibliográfica de un autor de manera exhaustiva. Nos gustaría que los datos aparecieran de la manera más correcta posible, de manera que si detecta algún error en la información que facilitamos, puede hacernos llegar su Sugerencia / Errata.
© 2001-2024 Fundación Dialnet · Todos los derechos reservados