Periodo de publicación recogido
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The Rise of New Technologies in Marketing: A Framework and Outlook
Donna L. Hoffman, C. Page Moreau, Stefan Stremersch, Michel Wedel
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 86, Nº 1, 2022, págs. 1-6
Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing
Stefan Stremersch, Russell S. Winer, Nuno Camacho
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 85, Nº 5, 2021, págs. 1-21
The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?
Vardit Landsman, Stefan Stremersch
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 84, Nº 3, 2020, págs. 122-141
Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns
Yvonne Van Everdingen, Vijay Ganesh Hariharan, Stefan Stremersch
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 83, Nº 3, 2019, págs. 126-144
Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity
Nuno Camacho, Hyoryung Nam, P.K. Kannan, Stefan Stremersch
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 83, Nº 2, 2019, págs. 138-157
Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry.
Vardit Landsman, Stefan Stremersch
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 75, Nº 6, 2011, págs. 39-54
Marketing of the Life Sciences: A new Framework and Research Agenda for a Nascent Field.
Stefan Stremersch, Walter Van Dyck
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 4, 2009, págs. 4-30
The Effect of Superstar software on Hardware Sales in System Markets.
Jeroen L.G. Binken, Stefan Stremersch
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 2, 2009, págs. 88-104
Indirect Network Effects in New Product Growth.
Stefan Stremersch, Gerard J. Tellis, Philip Hans Franses, Jeroen L.G. Binken
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 71, Nº 3, 2007, págs. 52-74
The Quest for Citations: Drivers of Article Impact.
Stefan Stremersch, Isabel Verniers, Peter C. Verhoef
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 71, Nº 3, 2007, págs. 171-193
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