Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products

• Autores: Neeru Paharia, Vanitha Swaminathan
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 83, Nº 3, 2019, págs. 91-107
• Idioma: inglés
• Texto completo no disponible (Saber más ...)