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Strategy, people, and technology: challenges and opportunities in the future of business

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  • "Strategy, people, and technology: Challenges and opportunities in the future of business" offers a thoughtful and timely exploration of how companies can respond to today’s most pressing challenges with intelligence, adaptability, and integrity. Set against a backdrop of geopolitical uncertainty, shifting demographics, and accelerating technological change, this volume brings together leading voices from academia and practice to examine what it truly takes to build resilient and competitive organizations. Structured around three critical dimensions: strategy, people, and technology, the book presents a diverse range of perspectives and research methodologies, including simulation models, empirical case studies, policy analysis, and literature reviews. Topics span from AI-enabled ESG frameworks and greenwashing narratives to talent development in multicultural environments and the use of data ecosystems for sustainable tourism and digital transformation. Each chapter contributes to a shared understanding of how long-term value is created through innovation or market share, along with the integration of ethical leadership, human-centric design, and robust governance practices. What sets this volume apart is its interdisciplinary lens: rather than treating strategy, human capital, and technology as separate domains, it explores their intersection as the true engine of enduring competitiveness. This convergence, where organizational purpose meets technological capability and human insight, offers a richer and more realistic foundation for analysing real business environments and industries. This book is valuable for executives, managers in marketing, finance, technology, human resources, and academics such as strategy professors, business scholars, and advanced students seeking a deeper understanding of current strategic challenges. It offers updated insights on organizational adaptation and growth, and urges a fresh approach to teaching, researching, and applying strategy—where people and technology are intentionally aligned.

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