Dominant logic: a powerful concept or an elusive factor : a systematic literature review

• Jaana Rosendahl ^[1] ; Suvi Konsti-Laakso ^[1] ; Timo Pihkala ^[1]
  1. [1] LUT University
• Localización: Strategy, people, and technology: challenges and opportunities in the future of business / coord. por Margarita Núñez Canal, María de las Mercedes de Obesso Arias, 2025, ISBN 978-84-1085-482-6, págs. 211-228
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Dominant logic, defined as the shared cognitive frameworkguiding an organization's strategic decisions, often impedes transformationefforts due to its inherent inertia. This literature review examines the roleof dominant logic in strategic renewal, analyzing 59 peer-reviewed articlesto address the question: What perspectives and insights can be found regarding dominant logic in strategic renewal? The findings reveal a bricolageof studies from 3 different perspectives: (1) how dominant logic can act asan invisible barrier, creating unresolvable tensions that hinder change, (2)how researchers make the invisible dominant logic visible and operationalthrough different methods, and (3) how future-oriented research makesdominant logic actionable and influenceable by accepting dominant logicawareness. The review underscores the importance of leadership in firstawakening dominant logic awareness and then dynamically reshaping it.It also suggests embedding a pivoting process within strategic planning toalign cognitive frameworks with evolving market demands and encourages management to embrace the nature of new technologies and what it requires from dominant logic.