Journal of marketing: A quarterly publication of the american marketing association

• 

  Año 2013, Vol. 77, Número 4

  • Ethnographic Stories for Market Learning.

    Julien Cayla, Eric Arnould

    págs. 1-16

    

  • Growing Existing customers' Revenue Streams Through Customer Referral Programs.

    Ina Garnefeld, Andreas Eggert, Sabrina V. Helm, Stephen S. Tax

    págs. 17-32

    

  • Retailers' Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects.

    Paul W. Miniard, Shazad Mustapha Mohammed, Michael J. Barone, Cecilia M.O. Álvarez

    págs. 33-48

    

  • Consumer Evaluations of Sale Prices: Role of the Subtraction Principle.

    Abhijit Biswas, Sandeep Bhowmick, Abhijit Guha, Dhruv Grewal

    págs. 49-66

    

  • Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics.

    Tarun Kushwaha, Venkatesh Shankar

    págs. 67-85

    

  • Retailer Private-Label Margings: The Role of Supplier and Quality-Tier Differentiation.

    Anne ter Braak, Marnik G. Dekimpe, Inge Geyskens

    págs. 86-103

    

  • When do Transparent Packages Increase (or Decrease) Food Consumption?

    Xiaoyan Deng, Raji Srinivasan

    págs. 104-117

    

  • The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase.

    Iana A. Castro, Andrea C. Morales, Stephen M. Nowlis

    págs. 118-133