Periodo de publicación recogido
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B.J. Allen, Richard T. Gretz, Mark B. Houston, Suman Basuroy
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 86, Nº 3, 2022, págs. 59-78
Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms
Qiang Zhou, B.J. Allen, Richard T. Gret, Mark B. Houston
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 86, Nº 2, 2022, págs. 105-125
Marketing in the Sharing Economy
Giana M. Eckhardt, Mark B. Houston, Baojun Jiang, Cait Lamberton, Aric Rindfleisch, Georgios Zervas
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 83, Nº 5, 2019, págs. 5-27
Larisa Ertekin, Alina Sorescu, Mark B. Houston
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 82, Nº 5, 2018, págs. 45-65
Social dollars in online communities: the effect of product, user, and network characteristics
Eunho Park, Rishika Rishika, Ramkumar Janakiraman, Mark B. Houston, Byungjoon Yoo
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 82, Nº 1, 2018, págs. 93-114
Transformationial relationship events
Colleen M Harmeling, Robert W. Palmatier, Mark B. Houston, Mark J. Arnold, Stephen A. Samaha
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 79, Nº 5, 2015, págs. 39-62
Relationship Velocity: Toward A Theory of Relationship Dynamics.
Robert W. Palmatier, Mark B. Houston, Rajiv P. Dant, Dhruv Grewal
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 77, Nº 1, 2013, págs. 13-30
Conceptualizing and Measuring the Money Value of Brand Extensions: The Case of Motion Pictures.
Thorsten Hennig-Thurau, Mark B. Houston, Torsten Heitjans
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 6, 2009, págs. 167-183
The Last Picture Show? Timing and Order of Movie Distribution Channels.
Thorsten Hennig-Thurau, Victor Henning, Henrik Sattler, Felix Eggers, Mark B. Houston
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 71, Nº 4, 2007, págs. 63-83
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