págs. 1-6
págs. 1-14
págs. 15-29
The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales
Andreas Herrmann, Manja Zidansek, David E Sprott, Eric R Spangenberg
págs. 30-43
Against the Green: A Multi-method Examination of the Barriers to Green Consumption
Mark R Gleim, Jeffery S Smith, Demetra Andrews, J Joseph Cronin
págs. 44-61
págs. 62-71
Customer Rage Back-Story: Linking Needs-Based Cognitive Appraisal to Service Failure Type
Jiraporn Surachartkumtonkun, Paul G Patterson, Janet R McColl-Kennedy
págs. 72-87
págs. 88-104
Effectiveness of Exaggerated Advertised Reference Prices: The Role of Decision Time Pressure
págs. 105-113
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