Journal of retailing

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  Año 2013, Vol. 89, Número 4

  • To whom, when, and how much to discount? a constrained optimization of customized temporal discounts.

    Joseph Johnson, Gerard J. Tellis, Edward H. Ip

    • Resumen

    págs. 361-373

    

  • Maximizing profits for a multi-category catalog retailer

    Morris George, V Kumar, Dhruv Grewal

    • Resumen

    págs. 374-396

    

  • Positive affect moderates the impact of assortment size on choice satisfaction

    Gerri Spassova, Alice M. Isen

    • Resumen

    págs. 397-408

    

  • Evaluating and managing brand repurchase across multiple geographic retail markets

    Raj Echambadi, Rupinder P. Jindal, Edward A. Blair

    • Resumen

    págs. 409-422

    

  • Pure components versus pure bundling in a marketing channel

    Marina Girju, Ashutosh Prasad, Brian T. Ratchford

    • Resumen

    págs. 423-437

    

  • Shaping retail brand personality perceptions by bodily experiences

    Jana Möller, Steffen Herm

    • Resumen

    págs. 438-446

    

  • Reciprocal effects of the corporate reputation and store equity of retailers

    Bernhard Swoboda, Bettina Berg, Hanna Schramm-Klein

    • Resumen

    págs. 447-459

    

  • The impact of a flagship vs. a brand store on brand attitude, brand attachment and brand equity

    Pierre-Yann Dolbec, Jean-Charles Chebat

    • Resumen

    págs. 460-466