CBR: Consumer Behavior Review

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  Año 2023, Vol. 7, Número 1. Dedicado a: january-december

  • Articles

    • The effect of promotional communication strategies on intention to purchase health insurance

      Alessandra Ramon de Souza, Marcelo Carvalho, Evandro Luiz Lopes

      • Resumen
      • Texto completo
      

    • The impact of social media marketing on consumer brand selection: a case of Durban customers

      Tshepo Peter Tlapana, Paballo Patience Ntobaki, Raymond Hillary Hawkins Mofokeng

      • Resumen
      • Texto completo
      

    • Fan Research from the Consumption Perspective: a systematic analysis of the international marketing production

      Vitor de Moura Rosa Henrique, André Luiz Maranhão de Souza Leão, Italo Rogerio Correia de Santana, Walber Nunes

      • Resumen
      • Texto completo
      

    • Assessing the effects of technology adoption model on satisfaction and loyalty in streaming services

      Eduardo Roque Mangini, Rayssa Gabrielly Silva, Luisa Lopes, Salete Esteves

      • Resumen
      • Texto completo
      

    • Determining factors of continuance intention of use regarding Pix payment services on Brazil

      Tharcisio Caldeira, Naiara Vidigal, Jéssica Vieira

      • Resumen
      • Texto completo
      

    • Perceived risk and demographic factors on consumers’ choice in times of crisis

      Ming-Yi Wu

      • Resumen
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    • Values and sustainable behaviors of street runners: influence on purchase decision of sports products

      Jones Ribeiro, Marcelo Luiz Dias da Silva Gabriel, Sergio Luiz do Amaral Moretti, Alexandre Ripamonti

      • Resumen
      • Texto completo
      

    • A co-creational perspective on consumer-organisation relationships (COR) on digital platforms in a post-truth era

      Janette Hanekom, Christelle Swart

      • Resumen
      • Texto completo