Spanish journal of marketing-ESIC

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  Año 2019, Vol. 23, Número 2

  • Antecedents and consequences ofluxury brand engagement insocial media

    Amélia Brandão, Eva Pinho

    • Resumen
    • Texto completo

    págs. 163-183

    

  • Enhancing rural destinations’ loyalty through relationship quality

    Helena Maria Baptista Alves, Ana María Campón Cerro, José Manuel Hernández Mogollón

    • Resumen
    • Texto completo

    págs. 185-204

    

  • The role of environmental CSR practices on the formation of behavioral intentions in a certified hotel context: Exploring the moderating effect of customer involvement in the buying process

    Rosa Patricia Martínez García de Leániz, Ángel Herrero Crespo, Raquel Gómez López

    • Resumen
    • Texto completo

    págs. 205-226

    

  • Antecedents of brand hate in the fast food industry

    Sharizal Hashim, Sheraz Kasana

    • Resumen
    • Texto completo

    págs. 227-248

    

  • The effect of cognitive absorption on marketing learning performance

    Miguel Guinalíu Blasco, Blanca Hernández Ortega, José L. Franco

    • Resumen
    • Texto completo

    págs. 249-271

    

  • Impact of SMEs strategy on loyalty: the hairdresser case

    Ángel López Jáuregui, Mercedes Martos Partal, José María Labeaga Azcona

    • Resumen
    • Texto completo

    págs. 273-293

    

  • Mediating model of brand equity and its application

    Umesh Ramchandra Raut, Prafulla Arjun Pawar, Pedro Quelhas Brito, Gyanendra Singh Sisodia

    • Resumen
    • Texto completo

    págs. 295-318