págs. 123-128
Analysis of communication executives and managers in Spain: Socio-demographic, organizational and attitudinal characteristics from a gender perspective
Marta Martín Llaguno, Susana Miquel-Segarra, Marián Navarro Beltrá
págs. 129-146
págs. 147-162
págs. 163-179
The Vuelta goes glocal: Changes in the Vuelta a España’s communication strategy and media relations under the new Amaury Sport Organization’s management
págs. 181-196
págs. 197-215
Latest trends and initiatives in corporate social responsibility: A communicational analysis of successful cases of arts and culture in Spain
José María Herranz de la Casa, Juan Luis Manfredi Sánchez, Francisco Cabezuelo-Lorenzo
págs. 217-229
East European think tanks in social media – towards the model of evaluation of effective communication/PR strategies: Case study analysis
Antonio Castillo Esparcia, Ana María Almansa Martínez, Emilia Smolak Lozano
págs. 231-250
Som la Pera: How to develop a social marketing and public relations campaign to prevent obesity among teenagers in Catalonia
Natàlia Lozano Monterrubio, Jordi Prades Tena, Marta Montagut
págs. 251-259
© 2001-2024 Fundación Dialnet · Todos los derechos reservados