Analysis of university degree syllabuses for Public Relations in Catalonia (2014–2015)

Kathy Matilla ^[1] ; Salvador Hernández ^[2]
1. [1] Universitat Ramon Llull
  
  Universitat Ramon Llull
  
  Barcelona, España
2. [2] Saint Anthony Catholic University
Localización: Catalan journal of communication & cultural studies, ISSN 1757-1898, Vol. 7, Nº. 2, 2015 (Ejemplar dedicado a: Public Relations: Communication, engagement and dialogue), págs. 163-179
Idioma: inglés
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Resumen
- This article describes and analyses the available syllabuses for Public Relations in Public Relations and Advertising graduate degree programmes (or equivalent) in the Catalan university system for the academic year 2014–2015. The theoretical context includes specialist literature published in the last year to assess whether the curriculums of the analysed graduate degree programmes allow for dialogue between universities and professional practice. A transversal descriptive study was carried out on the websites of Catalan universities that offered information about a degree in Public Relations and Advertising during 2014–2015. The conclusions of the study show that subjects on Public Relations are in the minority in comparison with courses on Advertising, are confined to the background, and are the object of fundamentally instrumental – tactical – rather than strategic aspects.