Información General

• Autores: Carmen Sancho Guinda (coord.)
• Editores: John Benjamins Publishing Company
• Año de publicación: 2019
• País: Países Bajos
• Idioma: inglés
• ISBN: 9789027202185, 9789027262943
• Texto completo no disponible (Saber más ...)

Reseñas

• Ha sido reseñado en:

  • Engagement in Professional Genres. C. Sancho Guinda. John Benjamins, 2019, 373 pages. ISBN 9789027202185 and 9789027262943

    Sofía Brotóns (res.), Pilar Gerns (res.)

    Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE ), ISSN-e 2340-2784, ISSN 1139-7241, Nº. 43, 2022, págs. 266-269

Resumen

• Engagement has turned essential in today’s communication, as professional communities are becoming more specialised and transient, and their audiences more diverse. Promotionalism and competitiveness, in addition, increasingly pervade human activity, and thus engaging readers, listeners and viewers to attract and persuade them is part of the know-how of almost every profession. The eighteen chapters in this book, written by well-known discourse analysts from different nationalities and research backgrounds, and with various interests and understandings of communicative engagement, guide us through a discovery of perspectives and strategies across work settings and practices, genres, semiotic modes, discourses, disciplines, and theoretical frameworks and methods. They build a mosaic that leads to a broad picture of (meta)discursive engagement as (di)stance and raises current issues, challenges, and future research directions.

Otros catálogos

• Red de Bibliotecas Universitarias (REBIUN)

Listado de artículos

• • Networking engagement in professional practices: towards an integrative view

    Carmen Sancho Guinda

    págs. 1-26

    

  • Section I. Monomodal genres

    • Positioning and proximity of reader engagement: Authorial identity in professional and apprentice academic genres

      Feng (Kevin) Jiang, Xiaohao Ma

      págs. 29-46

      

    • Authorial engagement in business emails: A cross-cultural analysis of attitude and engagement markers

      María Luisa Carrió Pastor

      págs. 47-65

      

    • Challenging the concept of pure objectivity in British and Spanish hard news reports: The case of the 2006 Lebanon War

      Anne McCabe, Isabel Alonso Belmonte

      págs. 67-85

      

    • Rebuilding trust in the banking sector: Engaging with readers in corporate press releases

      Yvonne McLaren-Hankin

      págs. 87-100

      

    • Interrogative engagement as a pragmatic and textual function in Legal Studies

      Michele Sala

      págs. 101-118

      

    • Patients engaging their doctors in the doctor-patient relationship: Discourse perspectives on relationship-centred care

      Robyn Woodward-Kron, Emily Wilson, Jane Gall

      págs. 119-136

      

    • “Let’s have that conversation on next quarter’s call”: (Dis)engagement markers in Q&A sessions of earnings conference calls

      Belinda Crawford Camiciottoli

      págs. 137-153

      

  • Section II. Intersemiotic genres

    • Multiplying engagement: Visual-verbal intersemiosis in an online medical research article

      Daniel Lees Fryer

      págs. 157-178

      

    • Researchers’ move from page to screen: Addressing the effects of the video article format upon academic user engagement and knowledge-building processes

      Jan Engberg, Carmen Daniela Maier

      págs. 179-195

      

    • Recruitment websites and the socialization of new employees: Dialogicity and graduation

      Ruth Breeze

      págs. 197-215

      

    • Verbal and nonverbal engagement devices in business persuasive discourse: The elevator pitch

      Mercedes Díez Prados

      págs. 217-242

      

    • Scifotainment: Evolving multimodal engagement in online science news

      Yiqiong Zhang

      págs. 243-258

      

    • How much do U.S. patents disclose?: A generic game of hide-and-seek

      Ismael Arinas Pellón

      págs. 259-275

      

    • Gestural silence: An engagement device in the multimodal genre of the chalk talk lecture

      Chloë G. Fogarty Bourget, Natasha Artemeva, Janna Fox

      págs. 277-295

      

    • Silence and engagement in the multimodal genre of synchronous videoconferencing lectures: The case of Didactics in Mathematics

      Mercedes Querol Julián, Blanca Arteaga Martínez

      págs. 297-319

      

    • Organizational metadiscourse across lecturing styles: Engagement beyond language

      Edgar Bernad-Mechó, Inmaculada Fortanet Gómez

      págs. 321-340

      

    • Engagement of readers/customers in the discourse of e-tourism promotional genres

      Francisca Suau Jiménez

      págs. 341-358