Proceedings 33rd Annual Conference of the European Group for Public Administration, Permanent Study Group Public and Nonprofit marketing, Bucharest, Romania, septembre 2011
Información General
- Autores: Lucica Matei (dir.), J. L. Vázquez Burguete (dir.)
- Editores: Bucharest: Editura Economica, 2012
- Año de publicación: 2012
- País: España
- Idioma: español
- ISBN: 978-973-709-612-8
- Recoge los contenidos presentados a: European Group for Public Administration. Permanent Study Group on Public and Nonprofit Marketing. Annual Conference (33. 2011).
- Texto completo no disponible (Saber más ...)
Otros catálogos
Listado de artículos
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Comparative analysis of municipal public services in Romania and the United States: the case of wastewater services
págs. 7-27
págs. 28-43
Assessing the applicability of market segmentation in the development of elderly care
Sanna Sintonen, Timo Hokkanen, Daniela Grudinschi, Jukka Hallikas, Leena Kaljunen
págs. 44-60
Organizational and personal antecedents in adaptation of market-orientation in the public sector: an empirical study of local municiapl social-welfare agencies
págs. 61-78
E-government services: a comparative framework in the EU 27 in view to substantiate the public marketing strategies
págs. 79-108
págs. 109-129
Historical stages in the evolution of public sector marketing: current situation and future prospects
J. L. Vázquez Burguete, Helena Maria Baptista Alves, Amparo Cervera Taulet
págs. 130-153
Marketing and leadership in the public sector: a research on marketing use in public organizations in Romania's North-Western region
págs. 154-179
págs. 180-193
Analyzing patters of use of electronic books i a sample of Spanish undergraduates: implications for marketing in university libraries
J. L. Vázquez Burguete, Ana Lanero Carrizo, Pablo Gutiérrez Rodríguez, María Purificación García Miguélez
págs. 194-212
From marketing mix to a new strategic tool of communication: the mis of communication
págs. 213-230
