Marketing and leadership in the public sector: a research on marketing use in public organizations in Romania's North-Western region

• Autores: Andrei Ţigănaş, Tudor Ţiclău, Cristina Mora, Laura Bacali
• Localización: Proceedings 33rd Annual Conference of the European Group for Public Administration, Permanent Study Group Public and Nonprofit marketing, Bucharest, Romania, septembre 2011 / Lucica Matei (dir.), J. L. Vázquez Burguete (dir.), 2012, ISBN 978-973-709-612-8, págs. 154-179
• Idioma: español
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