Assessing the applicability of market segmentation in the development of elderly care

• Autores: Sanna Sintonen, Timo Hokkanen, Daniela Grudinschi, Jukka Hallikas, Leena Kaljunen
• Localización: Proceedings 33rd Annual Conference of the European Group for Public Administration, Permanent Study Group Public and Nonprofit marketing, Bucharest, Romania, septembre 2011 / Lucica Matei (dir.), J. L. Vázquez Burguete (dir.), 2012, ISBN 978-973-709-612-8, págs. 44-60
• Idioma: español
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