Información General

• Autores: Rafael Ravina Ripoll (ed. lit.), Luis Bayardo Tobar Pesantez (ed. lit.), Araceli Galiano Coronil (ed. lit.), Esthela Galván Vela (coord.)
• Editores: Tirant lo Blanch, Tirant Humanidades
• Año de publicación: 2025
• Colecciones: Plural
• País: España
• Idioma: inglés
• ISBN: 9788410814691
• Texto completo no disponible (Saber más ...)

Resumen

• This book is a collective work by the International University Network for Happiness. From an interdisciplinary perspective, this scientific research analyses how artificial intelligence can be integrated into social marketing and happiness management. It brings together academic contributions and research that examine the relationship between technology, well-being, and communication in an increasingly digitised society. The work reflects on the role of organisations in promoting human values, generating positive social impacts, and fostering quality of life. In this sense, it explores how AI and social marketing can become strategic allies in strengthening social cohesion, promoting collective well-being, and consolidating a culture of happiness in the digital age.

Otros catálogos

• Red de Bibliotecas Universitarias (REBIUN)

Listado de artículos

• • Creativity as a mediator between perceived feedback and happiness at work: a multigroup analysis by gender in Mexico

    Orlando Josué Martínez-Arvizu, Mario Alberto Salazar-Altamirano

    págs. 33-54

    

  • How to improve empathyin generation z? Insights into the drivers of happiness among engineering students in spain

    Clara Gonzalo Montesinos, Raúl Castaño Urueña, Alba Yela Aránega, Rafael Castaño Sánchez

    págs. 55-70

    

  • Emojis as catalysts for happiness and social well-being in the digital age

    Nada Alzara

    págs. 71-88

    

  • Evolution of public emotions towards artificial intelligence in film and television: a 60-year analysis

    Sorin Gavrila Gavrila, Antonio de Lucas Ancillo, Ángel Javier Álvarez Miguel

    págs. 89-106

    

  • Exploring happiness: the impact of emotional tones in spanish movie synopses on box office success

    Anabell Fondón Ludeña, Alba Rosa Araujo Abreu, Dorotea de Diego Álvarez

    págs. 107-122

    

  • The role of public finances in spanish economic development and well-being

    Sonia de Lucas Santos, María Jesús Delgado Rodríguez

    págs. 123-138

    

  • Happy and comfortable homes thanks to gas: direct and subliminal publicity by gas companies in women’s journals. Analysis of the gazette du foyer

    José Joaquín Luque García, Antonio J. Pinto Tortosa

    págs. 139-152

    

  • Happiness management in the spanish private sector: analyzing sociodemographic and psychodirective factors before and after the covid-19 pandemic

    Coral Sánchez Espinosa, Rafael Ravina Ripoll, Sofía Blanco Moreno

    págs. 153-174

    

  • Subjective well-being of migrants: an exploratory study in the Campo de Gibraltar and Níjar

    Chaima El Hichou Ahmed, Manuela Ortega Gil, Eduardo Ahumada Tello

    págs. 175-190

    

  • Nicotine consumption patterns: implications for public policies and well-being

    Alfredo M. Cabezas Ares, Fernando Pinto Hernández, María Jesús Delgado Rodríguez

    págs. 191-204

    

  • Socio-economic factors determining subjective perceptions of well-being

    Marcelo Sánchez-Oro, Antonio luis Jurado Málaga, Rafael Robina Ramírez

    págs. 205-222

    

  • Scientific criteria applied to the management of household tasks: Paulette Bernège (1896-1973), and the “new, liberated” bourgeois woman

    José Joaquín Luque García, Antonio J. Pinto Tortosa, Rafael Ravina Ripoll

    págs. 223-236

    

  • Erotic capital and employees’ happiness. Do other kinds of capital matter? an examination of interaction effects

    Filippo Ferrarini, Rafael Ravina Ripoll, Guillermo Antonio Gutiérrez Montoya

    págs. 237-252

    

  • Exploring a decade of happiness and university entrepreneurship: a bibliometric study

    Pilar Yustres Duro, Laura Melendo Rodríguez-Carmona, Israel González Santos, Pedro Cuesta Valiño

    págs. 253-270

    

  • Analysis of wellness destination management in relation to other tourist destinations

    Estela Núñez Barriopedro, Pedro Cuesta Valiño, Israel González Santos, Azucena Penelas Leguía

    págs. 271-288

    

  • Humanization and democratization of management for the construction of happy organizations

    Judith Hernández de Velazco, Jovana Cristina Velazco Hernández, Ana Cecilia Chumaceiro

    págs. 289-300

    

  • Value exchange from a social marketing perspective and the search of happiness in senior volunteering

    Araceli Galiano Coronil, Ismael Traba Outes, Gonzalo Ceballos Castro, Antonina Sparaccino

    págs. 301-324

    

  • Challenges and protection policies in the face of female harassment at work: towards a culture of happiness at work for mexican women

    María Rubí Bello Campuzano, Esthela Galván Vela

    págs. 325-342

    

  • The dimensions of corporate social responsibility and consumer happiness in the purchase of sustainable housing

    María Lourdes Villa Diez, Silvia Fernández Martínez, Pablo Gutiérrez Rodríguez, Rebeca Martínez García

    págs. 343-360

    

  • How to create happy customers after service failures: an analysis of different recovery types

    Neele Inken Abend, María Dolores de Juan Vigaray

    págs. 361-382

    

  • Wine tourism and emotions. Sensory and emotional profile of the wine tourism consumer. The argentine case

    Pablo Singerman, Blanca García Henche, Pedro Cuesta Valiño, Pablo Gutiérrez Rodríguez

    págs. 383-402

    

  • Happiness and quality of life of spanish dentists in relation to internet use

    Alfredo Hernández-Díaz Fernández Heredia, Rosa Anaya Aguilar, Paula Anaya Barea, Manuel Bravo Pérez, Eva Rosel Gallardo

    págs. 403-416

    

  • Harnessing happiness management for green innovation performance: the role of sustainable human resource management in the wine industry

    Javier Martínez Falcó, Eduardo Sánchez García, Bartolomé Marco Lajara

    págs. 417-432

    

  • Unveiling women'S brand happiness with female micro-influencers: the impact of congruence and engagement

    Estefanía Ballester Chirica, Carla Ruiz Mafé, Natalia Rubio Benito

    págs. 437-452

    

  • Happiness and poverty: a literature review

    Fernanda Guevara Segarra, Luis Bayardo Tobar Pesantez, Gabriela Guevara Segarra, Antonio Pérez Torres

    págs. 453-468

    

  • Effects of psychosocial factors on happiness at work and turnover intention in Mexico

    Esthela Galván Vela, Rafael Ravina Ripoll, Mario Alberto Salazar-Altamirano, Orlando Josué Martínez-Arvizu

    págs. 469-486

    

  • Exploring the determinants of artificial intelligence tools usage

    Nela Filimon Costin

    págs. 487-500