Periodo de publicación recogido
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Informational Challenges in Omnichannel Marketing: Remedies and Future Research
Tony Haitao Cui, Anindya Ghose, Hanna Halaburda, Raghuram Iyengar, Koen Pauwels, S. Sriram, Catherine Tucker, Sriraman Venkataraman
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 85, Nº 1, 2021, págs. 103-120
App Popularity: Where in the World Are Consumers Most Sensitive to^Price and User Ratings?
Raoul Kübler, Koen Pauwels, Gokhan Yildirim, Thomas Frandrich
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 82, Nº 5, 2018, págs. 20-44
Anatoli Colicev, Ashwin Malshe, Koen Pauwels, Peter O'Connor
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 82, Nº 1, 2018, págs. 37-56
The impact of brand familiarity on online and offline media synergy
Koen Pauwels, Ceren Demirci, Gokhan Yildirim, Shuba Srinivasan
International journal of research in marketing, ISSN 0167-8116, Vol. 33, Nº 4, 2016, págs. 739-753
Do display ads influence search? Attribution and dynamics in online advertising
Pavel Kireyev, Koen Pauwels, Sunil Gupta
International journal of research in marketing, ISSN 0167-8116, Vol. 33, Nº 3, 2016, págs. 475-490
Evert de Haan, Thorsten Wiesel, Koen Pauwels
International journal of research in marketing, ISSN 0167-8116, Vol. 33, Nº 3, 2016, págs. 491-507
Koen Pauwels, Zeynep Aksehirli, Andrew Lackman
International journal of research in marketing, ISSN 0167-8116, Vol. 33, Nº 3, 2016, págs. 639-655
Building with bricks and mortar: : The revenue impact of opening physical stores in a multichannel environment
Koen Pauwels, Scott A. Neslin
Journal of retailing, ISSN 0022-4359, Vol. 91, Nº 2, 2015, págs. 182-197
The hare and the tortoise: : Do earlier adopters of online channels purchase more?
LI Jing, Umut Konus, Koen Pauwels, Fred Langerak
Journal of retailing, ISSN 0022-4359, Vol. 91, Nº 2, 2015, págs. 289-308
Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets
Koen Pauwels, Selin Erguncu, Gokhan Yildirim
International journal of research in marketing, ISSN 0167-8116, Vol. 30, Nº 1, 2013, págs. 57-68
Ram Bezawada, Koen Pauwels
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 77, Nº 1, 2013, págs. 31-51
Michael Trusov, Randolph E. Bucklin, Koen Pauwels
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 5, 2009, págs. 90-102
Product Innovations, Advertising, and Stock Returns.
Shuba Srinivasan, Koen Pauwels, Jorge Silva-Risso, Dominique M. Hanssens
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 1, 2009, págs. 24-43
Private-Lavel Use and Store Loyalty.
Kasum Ailawadi, Koen Pauwels, Jan-Benedict E.M. Steenkamp
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 72, Nº 6, 2008, págs. 19-30
Moving from Free to Fee: How Online Firms Market to Change Their business Model Successfully.
Koen Pauwels, Allen Weiss
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 72, Nº 3, 2008, págs. 14-31
Demand-Based Pricing Versus Past-Price Dependence: A Cost-Benefit Analysis.
Shuba Srinivasan, Koen Pauwels, Vincent Nijs
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 72, Nº 2, 2008, págs. 15-27
¿Quién se beneficia de las promociones de precios?
Koen Pauwels, Dominique Hanssens, Shuba Srinivasan, Marnik Dekimpe
Harvard Deusto business review, ISSN 0210-900X, Nº 122, 2004, págs. 4-5
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