The path to purchase and attribution modeling: Introduction to special section
págs. 449-456
Mapping the customer journey: Lessons learned from graph-based online attribution modeling
Eva Anderl, Ingo Becker, Florian v. Wangenheim, Jan H. Schumann
págs. 457-474
págs. 475-490
págs. 491-507
págs. 508-523
págs. 524-541
págs. 543-556
The battle for health and beauty: What drives supermarket and drugstore category-promotion lifts?
págs. 557-577
págs. 578-599
págs. 600-611
The effect of self-concept clarity on discretionary spending tendency
Gülen Sarial-Abi, Zeynep Gurhan-Canli, Tarcan Kumkale, Yeosun Yoon
págs. 612-623
págs. 624-638
págs. 639-655
págs. 656-673
Illusion of variety: Lower readability enhances perceived variety
págs. 674-687
págs. 689-694
págs. 695-701
págs. 702-705
pág. 707
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