Raouf Ahmad Rather

• Artículos de revistas (8)
• Colaboraciones en obras colectivas (6)
• Libros (1)

• Artículos de revistas

  • Cybersecurity and smart tourist destinations resilience

    Zahed Ghaderi, Luc Beal, C. Michael Hall, Mustafeed Zaman, Raouf Ahmad Rather, Ahmad Puad Mat Som

    Tourism recreation research, ISSN 0250-8281, Vol. 50, Nº. 7, 2025, págs. 1622-1638

    • Resumen
    

  • AI-powered ChatGPT in the hospitality and tourism industry: benefits, challenges, theoretical framework, propositions and future research directions

    Raouf Ahmad Rather

    Tourism recreation research, ISSN 0250-8281, Vol. 50, Nº. 3, 2025, págs. 652-662

    • Resumen
    

  • Metaverse marketing and consumer research: theoretical framework and future research agenda in tourism and hospitality industry

    Raouf Ahmad Rather

    Tourism recreation research, ISSN 0250-8281, Vol. 50, Nº. 1, 2025, págs. 189-197

    • Resumen
    

  • Vocational Commitment and Postgraduate Intentions of Gastronomy Students: Mediating Role of Robotics, Artificial Intelligence, and Service Automation (RAISA)-based Economy Concerns

    İbrahim Cifci, Oguz Taspinar, Raouf Ahmad Rather

    Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 36, Nº. 4, 2024, págs. 307-319

    • Resumen
    

  • Consumer-based retailer equity and retail patronage behaviors: interaction effect of involvement

    Bushra Sajid, Sadia Cheema, Raouf Ahmad Rather

    Spanish journal of marketing-ESIC, ISSN 2444-9695, ISSN-e 2444-9709, Vol. 28, Nº. 4, 2024

    • Resumen
    • Texto completo
    

  • Demystifying destination attachment, self-congruity and revisiting intention in dark tourism destinations through the gender-based lens

    İbrahim Cifci, Raouf Ahmad Rather, Oguz Taspinar, Gizem Kandemir Altunel

    Tourism recreation research, ISSN 0250-8281, Vol. 49, Nº. 6, 2024, págs. 1343-1359

    • Resumen
    

  • Engagement and consumption behavior of eSports gamers

    Amir Zaib Abbasi, Muhammad Asif, Amjad Shamim, Ding Hooi Ting, Raouf Ahmad Rather

    Spanish journal of marketing-ESIC, ISSN 2444-9695, ISSN-e 2444-9709, Vol. 27, Nº. Extra 2, 2023 (Ejemplar dedicado a: Consumer Engagement: Contemporary Challenges in an Evolving World)

    • Resumen
    • Texto completo
    

  • Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

    Raouf Ahmad Rather, Shehnaz Tehseen, Shakir Hussain Parrey

    Spanish journal of marketing-ESIC, ISSN 2444-9695, ISSN-e 2444-9709, Vol. 22, Nº. 3, 2018, págs. 319-337

    • Resumen
    • Texto completo
    

• Colaboraciones en obras colectivas

  • Customer engagement in tourism and hospitality research

    Raouf Ahmad Rather, Haywantee Ramkissoon, Linda D. Hollebeek, Sandra Maria Correia Loureiro

    Handbook of customer engagement in tourism marketing / Raouf Ahmad Rather (ed. lit.), Haywantee Ramkissoon (ed. lit.), 2023, ISBN 9781802203936, págs. 1-24

    

  • Tourists' affective, cognitive, and behavioral engagement through destination brand reputation

    Raouf Ahmad Rather, Farhat Amin

    Handbook of customer engagement in tourism marketing / Raouf Ahmad Rather (ed. lit.), Haywantee Ramkissoon (ed. lit.), 2023, ISBN 9781802203936, págs. 129-141

    

  • Customer engagement and employee engagement, two sides of a coin: intellectual structures using bibliometric analysis

    Mohsin Abdur Rehman, Zuhair Abbas, Raouf Ahmad Rather, Maroof Khalil, Shoaib Muhammad

    Handbook of customer engagement in tourism marketing / Raouf Ahmad Rather (ed. lit.), Haywantee Ramkissoon (ed. lit.), 2023, ISBN 9781802203936, págs. 142-157

    

  • Eliciting tourists' commitment through tourist engagement: evidence from the tourism destination industry

    Raouf Ahmad Rather, Farhat Amin

    Handbook of customer engagement in tourism marketing / Raouf Ahmad Rather (ed. lit.), Haywantee Ramkissoon (ed. lit.), 2023, ISBN 9781802203936, págs. 246-260

    

  • Post-COVID-19-based customer engagement creation and contributions in tourism and hospitality social media: an integrative framework and future research directions

    Raouf Ahmad Rather, Khalid Mehmood, Tareq Rasul, Lisa Cain, Huda Khan

    Handbook of customer engagement in tourism marketing / Raouf Ahmad Rather (ed. lit.), Haywantee Ramkissoon (ed. lit.), 2023, ISBN 9781802203936, págs. 312-329

    

  • Conclusion: revisiting customer engagement and scope for future research

    Raouf Ahmad Rather

    Handbook of customer engagement in tourism marketing / Raouf Ahmad Rather (ed. lit.), Haywantee Ramkissoon (ed. lit.), 2023, ISBN 9781802203936, págs. 330-340

    

• Libros

  • Handbook of customer engagement in tourism marketing

    Raouf Ahmad Rather (ed. lit.), Haywantee Ramkissoon (ed. lit.)

    Edward Elgar Publishing, 2023. ISBN 9781802203936

    

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