Customer engagement and employee engagement, two sides of a coin: intellectual structures using bibliometric analysis

• Mohsin Abdur Rehman ^[1] ; Zuhair Abbas ^[2] ; Raouf Ahmad Rather ; Maroof Khalil ^[3] ; Shoaib Muhammad ^[4]
  1. [1] University of Bolton

     University of Bolton

     Reino Unido

     
  2. [2] Tomas Bata University in Zlin, Czechia
  3. [3] Lahore Leads University, Lahore, Pakistan
  4. [4] Malaysian public University

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• Localización: Handbook of customer engagement in tourism marketing / Raouf Ahmad Rather (ed. lit.), Haywantee Ramkissoon (ed. lit.), 2023, ISBN 9781802203936, págs. 142-157
• Idioma: inglés
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