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How can you use digital content marketing to improve the consumers' experience with your brand?
Xianrui Zeng, Armando Maria Corsi, Steve Goodman
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 707, 2022, págs. 80-82
(How) Is australian wine unique?
Steve Goodman, Shane Hearn, Armando M. Corsi
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 678, 2020, págs. 85-86
Using social media for consumer interaction: An international comparison of winery adoption and activity
Gergely Szolnoki, Rebecca Dolan, Sharon L. Forbes, Liz Thach, Steve Goodman
Wine Economics and Policy, ISSN-e 2212-9774, Vol. 7, Nº. 2, 2018, págs. 109-119
The worlds of wine: Old, new and ancient
Hua Li, Hua Wang, Huanmei Li, Steve Goodman, Paul van der Lee, Zhimin Xu, Alessio Fortunato, Ping Yang
Wine Economics and Policy, ISSN-e 2212-9774, Vol. 7, Nº. 2, 2018, págs. 178-182
A Wine Tourist Behavior Model for Australian Winery Cellar Doors
Xiaoyu Chen, Johan Bruwer, Justin Cohen, Steve Goodman
Tourism analysis, ISSN 1083-5423, Vol. 21, Nº. 1, 2016, págs. 77-91
Australian on-premise wine: what influences wine buying decisions?
Steve Goodman, Cullen Habel
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 596, 2013, págs. 88-89
US on-premise wine choice: what influences their wine buying decision?
Steve Goodman, Cullen Habel
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 591, 2013, págs. 75-76
US off-premise: why do they buy what they buy?
Steve Goodman, Cullen Habel
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 590, 2013, págs. 64-65
What influences US resellers on which winery to represent?
Steve Goodman, Cullen Habel
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 589, 2013, págs. 71-72
Why Chinese on-premise choose the wines they carry
Steve Goodman, Teagan Altschwager
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 585, 2012, págs. 109-110
What influences the Chinese distributor's choice on which winery to represent?
Steve Goodman, Teagan Altschwager
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 579, 2012, págs. 79-80
What influences a distributor's decision on who to represent?
Steve Goodman
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 576, 2012, págs. 73-77
Connecting with the wine consumer using today's technology
Steve Goodman, Cullen Habel
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 565, 2011, págs. 76-77
Wat's influencing buyers in China, USA, Aus
Steve Goodman
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 564, 2011, págs. 82-83
Winery cellar door servicescape: a visual content analysis
Teagan Altschwager, Steve Goodman, Cullen Habel
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 562, 2010, págs. 64-68
Twitter: the post-millennium "Soapbox"
Steve Goodman, Cullen Habel
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 561, 2010, págs. 111-113
Part One: establishing a presence in social media. Facebook
Cullen Habel, Steve Goodman
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 559, 2010, págs. 106-110
Purchase decisions along the supply chain
Steve Goodman
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 553, 2010, págs. 61-62
Online networking: is it worth your while?
Steve Goodman
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 549, 2009 (Ejemplar dedicado a: High Distinction. Recognition for Barossa brilliance), pág. 126
10 stances on positioning through the eyes of a marketer
Steve Goodman
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 542, 2009, págs. 76-78
Influencers of consumer choice in the on-premise environment: more internationational comparisons
Steve Goodman, Larry Lockshin, Eli Cohen
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 529, 2008, págs. 76-78
Influencing consumer choices in the retail environment
Steve Goodman, Larry Lockshin, Eli Cohen
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 515, 2006, págs. 61-63
What price points are effective for small wineries?
Wade Jarvis, Steve Goodman
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 487, 2004, págs. 109-112
Direct marketing: an introductory framework for implementation at the cellar door
Wade Jarvis, Steve Goodman
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 479, 2003, págs. 43-49
Wade Jarvis, Steve Goodman
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 477, 2003, págs. 108-113
Where to now for the Australian wine industry?
Steve Goodman
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 465, 2002, págs. 95-97
Why marketing doesn't work (or how to make sure yours does!)
Steve Goodman
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 455, 2001, págs. 75-78
The Internet: increasing efficiency and effectiveness
Steve Goodman
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 448, 2001, págs. 25-28
Integrated channel strategy for SME wineries
Steve Goodman
Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 443, 2000, págs. 43-46
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