IDR 2022

Spanish journal of marketing-ESIC

Artículos publicados en 2019

Total de citas: 30 (4 nacionales y 26 internacionales)

Artículo citado	Citas recibidas
Increasing customer loyalty through customer engagement in the retail banking industry (2019) Vol. 23 Núm. 3 Pág. 461-484	6
The impact of consumers’ positive online recommendations on the omnichannel webrooming experience (2019) Vol. 23 Núm. 3 Pág. 397-413	6
The role of environmental CSR practices on the formation of behavioral intentions in a certified hotel context : Exploring the moderating effect of customer involvement in the buying process (2019) Vol. 23 Núm. 2 Pág. 205-226	3
Antecedents and consequences ofluxury brand engagement insocial media (2019) Vol. 23 Núm. 2 Pág. 163-183	3
Instagram Stories versus Facebook Wall : an advertising effectiveness analysis (2019) Vol. 23 Núm. 1 Pág. 69-94	2
Facebook’s power : factors influencing followers’visit intentions (2019) Vol. 23 Núm. 1 Pág. 95-117	2
The role of industries’environmental reputation andcompetitive intensity onsustainability marketing strategy : Customers’environmental concern approach (2019) Vol. 23 Núm. 1 Pág. 3-24	2
Engaging customers through user-and company-generated content on CSR (2019) Vol. 23 Núm. 3 Pág. 339-371	1
Impact of SMEs strategy on loyalty : the hairdresser case (2019) Vol. 23 Núm. 2 Pág. 273-293	1
Omni-channel users and omni-channel customers : a segmentation analysis using distribution services (2019) Vol. 23 Núm. 3 Pág. 415-436	1
Different kinds of researchs hoppers, different cognitive-affective consequences (2019) Vol. 23 Núm. 1 Pág. 45-68	1
Mediating model of brand equity and its application (2019) Vol. 23 Núm. 2 Pág. 295-318	1
Local, global and glocal consumer brand relationships (2019) Vol. 23 Núm. 3 Pág. 437-459	1