Brand management from a cultural approach.Case study of consumer brands that operate in the Spanish market. Vodafone: The relationship betweenbrand image and online marketing strategies
págs. 7-13
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Art at the point of sale: Its communicative potential and four different possibilities of application
págs. 25-41
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págs. 50-60
págs. 61-73
págs. 74-86
How the digital age has changed the corporate communication world: the case of Digital Marketing in the Fashion Business
Irene García Medina, Pedro Álvaro Pereira Correia, Leonor Alberola Amores
págs. 87-94
Communication and advertising in NGDOs: Present and future
págs. 95-101
págs. 102-114
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