Información General

• Autores: Juana Teresa Aguiar Quintana (ed. lit.), Jonathon Day (ed. lit.), Francisca Rosa Álamo Vera (ed. lit.)
• Editores: Routledge Reino Unido
• Año de publicación: 2024
• Colecciones: Routledge Studies in Innovation, Organizations and Technology
• País: Reino Unido
• Idioma: inglés
• ISBN: 9781032593739
• Texto completo no disponible (Saber más ...)

Resumen

• The dynamic characteristic of the tourism and hospitality industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real life practices. In this book, scholars and industry experts analyse case studies related to real-world scenarios to expand the body of knowledge, inspiring future research and developing the field.

  The Editors have compiled a compelling set of case studies covering topics centred around corporate entrepreneurship, including innovation, marketing and digital marketing, crisis management, quality development, product development and sustainability with a particular emphasis on post-Covid-19 recovery. The case studies included cover five regions, Europe, Africa, the Americas, Australia and Asia, offering enriching and diverse perspectives.

  This unique collection will be a valuable resource for scholars and upper-level students across corporate entrepreneurship and innovation, as well as those researching and studying n the tourism and hospitality fields.

Otros catálogos

• Red de Bibliotecas Universitarias (REBIUN)

Listado de artículos

• • Introduction: The study of corporate entrepreneurship and innovation in tourism and hospitality

    Juana Teresa Aguiar Quintana, Francisca Rosa Álamo Vera, Jonathon Day

    págs. 1-29

    

  • Internationalisation of the Pestana Hotel Group chain through corporate entrepreneurship: From family hotel to multinational hotel chain

    Helder Manuel Brito Carrasqueira, Luís Nobre Pereira

    págs. 30-40

    

  • Seaside hotels: Corporate entrepreneurship strategies in Spain, Germany and Asia

    Juana Teresa Aguiar Quintana, Sabine Haller

    págs. 41-57

    

  • More than a crisis? Corporate entrepreneurship and COVID-19 pandemic in Austrian tourism: Case study of a family-run hospitality business

    Christoph Pachucki, Ursula Scholz

    págs. 58-68

    

  • Entrepreneurial innovation in the Binter Airline Company: New routes in Europe and Africa after COVID-19

    Juan Carlos Martín Hernández, Concepción Román, Juana Teresa Aguiar Quintana

    págs. 69-80

    

  • Innovation strategies and corporate entrepreneurship in Northern Europe, Scandic Hotels: A case study of the pandemic effect on the Swedish revenue management

    Staffan Hedén

    págs. 81-90

    

  • Alfa Aldea: Astrotourism innovation in Chile

    Carlos Fernández Hernández, Carmelo Javier León González

    págs. 91-102

    

  • Exploring new market opportunities through entrepreneurial innovation at "El Grifo" Winery in The Canary Islands, Spain

    Juana Teresa Aguiar Quintana, José Luis Ballesteros, Mª del Carmen Domínguez

    págs. 103-115

    

  • Corporate entrepreneurship based on growth strategies of an island hotel chain: The case of beCordial hotels & resorts in Europe

    Francisca Rosa Álamo Vera, Francisco Javier Gutiérrez Pérez, Juana Teresa Aguiar Quintana, Yasmina Araujo Cabrera

    págs. 116-126

    

  • Corporate entrepreneurship within sustainable business models: The Cayuga Ecolodge Collection in Costa Rica, Nicaragua and Panamá

    Eugenio Díaz Fariña, Ivelina Mirkova Blagoslavova, Noemí Padrón Fumero

    págs. 127-137

    

  • The creation of a fleet management model as a result of corporate entrepreneurship in a car rental company in the South of Europe

    José Manuel Sanabria Díaz, Juana Teresa Aguiar Quintana, Silvia Sosa Cabrera, Ana Isabel Lemes Hernández

    págs. 138-146

    

  • Digital services strategy based on market expansion and management software in Spain: The case of Bamen corporation

    Alfonso Cerezo Medina, Antonio Jesús Guevara Plaza, Marta Lozano Domínguez

    págs. 147-157

    

  • Myths, legends and stories: A South African approach to tourism branding and destination development

    Matthys Andries de Beer, Ciná Van Zyl

    págs. 158-165

    

  • Entrepreneurial strategies and innovation in hospitality business: Stories from Australia and Indonesia

    Hera Oktadiana, Tingzhen Chen, Joko Hariono

    págs. 166-178

    

  • Corporate entrepreneurship actions toward a more sustainable tourism mobility: The case of the Ferrovie dello Stato Italiane

    Mario Tartaglia, Francesca Pagliara, Juan Carlos Martín Hernández

    págs. 179-190

    

  • The growth of a family-run restaurant in Madrid through entrepreneurial innovation

    Juana Teresa Aguiar Quintana, Jesús García de Madariaga Miranda

    págs. 191-201

    

  • Corporate entrepreneurship in Central American Tourism Agency (CATA)

    Eduardo Parra-López, Almudena Barrientos-Báez, Leydy Cevallos Barberán, Diego E. Guzmán Vera

    págs. 202-207

    

  • Viajes Insular: The internationalisation and entrepreneurial innovation of a travel agency in Spain

    Silvia Sosa Cabrera, Juana Teresa Aguiar Quintana, Ana Isabel Lemes Hernández, José Manuel Sanabria Díaz

    págs. 208-219

    

  • Innovation at Zuana Beach Resort and private investment with international standards of sustainability on the Beaches of Santa Marta, Colombia

    María Luisa Galán Otero, Deiwi Jesús Zurbarán Arias

    págs. 220-230

    

  • HD Group: Business model based on innovation and diversification in shopping centres, supermarkets and hotels

    Francisco Javier Gutiérrez Pérez, Francisca Rosa Álamo Vera, Juana Teresa Aguiar Quintana

    págs. 231-241

    

  • Innovation applied to online travel agencies: The case of Different Travel in Huesca, Spain

    Silvia Abella Garcés, María José Barlés Arizón, Nuria Domeque Claver, Melania Mur Sangrá, Ana María Monclús Salamero, Ana Katarina Pessoa de Oliveira

    págs. 242-251

    

  • Corporate entrepreneurship within a DMO: The case of Visit Greenland

    Elizabeth Cooper

    págs. 252-260

    

  • Innovative strategies applied in a mature destination before, during and after COVID-19: The case of Turismo de Gran Canaria

    Antonia Mercedes García Cabrera, María Gracia García Soto, Pablo Llinares de Bethencourt, Carmen Cruz

    págs. 261-274

    

  • Innovation in the international educational experience for hospitality and luxury industry: Unleashing corporate entrepreneurship at Les Roches in Switzerland and Spain

    Carlos Díez de la Lastra, Jon Loiti Perez de Labeaga, Raúl Castro López, Lidia Hernández López

    págs. 275-283

    

  • Corporate entrepreneurship and intrapreneurship inside Accor as reflected in the innovation strategies of Novotel Hotel Paris Bercy

    Christina Tschech, Philippe Frouté

    págs. 284-299

    

  • Barceló Hotel Group: The introduction of a Spanish company to the USA, LATAM, East Asia, Africa and Europe through horizontal and vertical growth strategies and innovation

    Marta Jacob, Juana Teresa Aguiar Quintana, Francisca Rosa Álamo Vera

    págs. 300-311

    

  • Conclusion

    Jonathon Day, Juana Teresa Aguiar Quintana, Francisca Rosa Álamo Vera

    págs. 312-314