This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France.
It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.
Quality Certification in the Face of Agricultural Relocalization: Between Peaceful Coexistenceand Tension - Analysis Based on Cheese Productionin Occitanie (France)
Julien Frayssignes, Anne-Emmanuelle Fiamor, Michäel Pouzenc, Valérie Olivier-Salvagnac
págs. 3-26
págs. 27-50
Revitalising Town Centre Commerce: An Exploratory Study of Drivers Relating to Resistance
págs. 51-72
págs. 73-87
Ethnocentrism Consumer Research: A Bibliometric Analysis Overview Over1984–2021
págs. 91-113
págs. 115-128
How Fair is the Handling of the Claimant Customer?: A Comparison Between the e-mail and Telephone Channels
págs. 129-141
Influence of Electronic Word of Mouthon Purchase Intention: Case of Facebook Groups Dedicated to Purchases on Foreign Websites
págs. 145-194
The Impact of Digital Influencerson Consumer Behavior: Towards a Conceptual Framework of Purchase Intention
págs. 195-205
Personal Branding of Professors in SocialMedia: A Choice or a Necessity in Our days?
págs. 207-220
From Chambord’s Brand Equity to the Construction of a Touristic Destination’s Image: A Reductive Marketing Approach
págs. 223-245
Designing Facebook Publications Focused on Hotel Customer Experience: How to Improve Brand Attitude and Booking Intention
págs. 247-258
© 2001-2024 Fundación Dialnet · Todos los derechos reservados