An Exploration of the Effect of Background Music in Retail Stores on Moroccan Consumers’ Perceptions and Behaviors

• Imane Sbai ^[1] ; Abdelaziz Bahoussa ^[1] ; Chandes Gerard ^[2]
  1. [1] Mohammed V University

     Mohammed V University

     Marruecos

     
  2. [2] University of Limoges

     University of Limoges

     Arrondissement de Limoges, Francia

     
• Localización: Brand, label, and product intelligence: Second International Conference, COBLI 2021 / Joseph Kaswengi (ed. lit.), Aurore Ingarao (ed. lit.), 2022, ISBN 9783030958091, págs. 27-50
• Idioma: inglés
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